The Marketing Time Machine: Past vs. Present Strategies
Imagine stepping into a time machine and landing in the 1980s, standing in a bustling advertising agency surrounded by flip phones, fax machines, and reams of glossy magazine proofs. Marketing back then was a blend of grit and creativity—where jingles ruled, cold calls thrived, and billboard designs determined brand dominance. Fast forward to today, and you’re greeted by a room of screens, algorithms, and data dashboards, with marketers analysing engagement rates and A/B testing email subject lines.
