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Latest Posts

Oct 19, 2026

•

7 min read

The brand with the better list wins Black Friday. Here's how to build one in October - Issue 342

Hard bounces above 0.5% per send. Inactive subscribers dragging your deliverability. Cold paid audiences paying peak prices for cold conversion rates. The audience work that changes all of this happens now.

Marketing Powers

74% of consumers celebrate Halloween. Most brands hedge. Here's why that's wrong. - Issue 341

Oct 12, 2026

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7 min read

74% of consumers celebrate Halloween. Most brands hedge. Here's why that's wrong. - Issue 341

The brands that win Halloween aren't the ones with the cleverest creative. They're the ones willing to fully inhabit the occasion — and what that looks like across any seasonal moment.

Marketing Powers

Zara's marketing budget is basically zero. Here's what they spend on instead - Issue 340

Oct 5, 2026

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7 min read

Zara's marketing budget is basically zero. Here's what they spend on instead - Issue 340

0.3% of revenue on advertising. 57% of production manufactured near-shore. 17 store visits per customer per year. Speed is the strategy.

Marketing Powers

All Marketing Powers Posts

Oct 19, 2026

•

7 min read

The brand with the better list wins Black Friday. Here's how to build one in October - Issue 342

Marketing Powers

Oct 12, 2026

•

7 min read

74% of consumers celebrate Halloween. Most brands hedge. Here's why that's wrong. - Issue 341

The brands that win Halloween aren't the ones with the cleverest creative. They're the ones willing to fully inhabit the occasion — and what that looks like across any seasonal moment.

Marketing Powers

Oct 5, 2026

•

7 min read

Zara's marketing budget is basically zero. Here's what they spend on instead - Issue 340

0.3% of revenue on advertising. 57% of production manufactured near-shore. 17 store visits per customer per year. Speed is the strategy.

Marketing Powers

Black Friday doesn't start on 27 November anymore. It started in September. - Issue 339

Sep 28, 2026

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9 min read

Black Friday doesn't start on 27 November anymore. It started in September. - Issue 339

83% of consumers begin planning before Black Friday. 62% start before November. The brands that win aren't the ones with the biggest November campaign.

Marketing Powers

The visitor clicked your ad. They had intent. Then they landed on your page and left. Here's why. - Issue 338

Sep 21, 2026

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10 min read

The visitor clicked your ad. They had intent. Then they landed on your page and left. Here's why. - Issue 338

It's almost never the page design. It's the gap between what the ad promised and what the page delivered.

Marketing Powers

Six weeks until the Q4 auction heats up. Here's what your Q3 data is saying about it - Issue 337

Sep 14, 2026

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10 min read

Six weeks until the Q4 auction heats up. Here's what your Q3 data is saying about it - Issue 337

Q3 data as a Q4 planning tool - the specific reads worth making now, before the window closes.

Marketing Powers

Sep 7, 2026

•

9 min read

Duolingo built one of the most powerful brand personalities in marketing history - Issue 336

Duolingo spent $90.5m on marketing against $748m in revenue. Most subscription businesses spend 40%+

Marketing Powers

Back to school isn't a category. It's a mindset. And it's available to brands that have nothing to do with school - Issue 335

Aug 31, 2026

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7 min read

Back to school isn't a category. It's a mindset. And it's available to brands that have nothing to do with school - Issue 335

Back to school spending hit £1.2bn in the UK this year. Most brands left it entirely to stationery.

Marketing Powers

Aug 24, 2026

•

7 min read

If a competitor could swap their logo onto your homepage and nothing would change - you don't have a differentiation strategy - Issue 334

"High quality." "Customer-focused." "Innovative." - If these are in your positioning, you don't have one.

Latest Posts

The brand with the better list wins Black Friday. Here's how to build one in October - Issue 342

74% of consumers celebrate Halloween. Most brands hedge. Here's why that's wrong. - Issue 341

Zara's marketing budget is basically zero. Here's what they spend on instead - Issue 340

All Marketing Powers Posts

The brand with the better list wins Black Friday. Here's how to build one in October - Issue 342

74% of consumers celebrate Halloween. Most brands hedge. Here's why that's wrong. - Issue 341

Zara's marketing budget is basically zero. Here's what they spend on instead - Issue 340

Black Friday doesn't start on 27 November anymore. It started in September. - Issue 339

The visitor clicked your ad. They had intent. Then they landed on your page and left. Here's why. - Issue 338

Six weeks until the Q4 auction heats up. Here's what your Q3 data is saying about it - Issue 337

Duolingo built one of the most powerful brand personalities in marketing history - Issue 336

Back to school isn't a category. It's a mindset. And it's available to brands that have nothing to do with school - Issue 335

If a competitor could swap their logo onto your homepage and nothing would change - you don't have a differentiation strategy - Issue 334

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