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Latest Posts

Most brands run PPC to capture demand. The ones growing fastest are creating it - Issue 329

Jul 20, 2026

•

9 min read

Most brands run PPC to capture demand. The ones growing fastest are creating it - Issue 329

YouTube, Demand Gen, awareness display. The upper-funnel strategy most teams haven't touched and what it produces when they do.

Marketing Powers

💰Q4 CPMs are 40-80% above summer rates. The brands that win November prepared in July - Issue 328

Jul 13, 2026

•

7 min read

💰Q4 CPMs are 40-80% above summer rates. The brands that win November prepared in July - Issue 328

The summer slump isn't a problem. It's the cheapest testing window of the year — if you know what to test.

Marketing Powers

🧚Most brands interrupt content to run an ad. Red Bull builds the content instead - Issue 327

Jul 6, 2026

•

7 min read

🧚Most brands interrupt content to run an ad. Red Bull builds the content instead - Issue 327

€12.2 billion in revenue. 43% global market share. A media house generating $2.5 billion of its own. Here's how the model actually works.

Marketing Powers

All Marketing Powers Posts

Jul 20, 2026

•

9 min read

Most brands run PPC to capture demand. The ones growing fastest are creating it - Issue 329

YouTube, Demand Gen, awareness display. The upper-funnel strategy most teams haven't touched and what it produces when they do.

Marketing Powers

Jul 13, 2026

•

7 min read

💰Q4 CPMs are 40-80% above summer rates. The brands that win November prepared in July - Issue 328

The summer slump isn't a problem. It's the cheapest testing window of the year — if you know what to test.

Marketing Powers

Jul 6, 2026

•

7 min read

🧚Most brands interrupt content to run an ad. Red Bull builds the content instead - Issue 327

€12.2 billion in revenue. 43% global market share. A media house generating $2.5 billion of its own. Here's how the model actually works.

Marketing Powers

🤦‍♂️ 70% of people who add to cart don't buy. Here's the psychology behind why - Issue 326

Jun 29, 2026

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8 min read

🤦‍♂️ 70% of people who add to cart don't buy. Here's the psychology behind why - Issue 326

It's not price. It's not friction. It's something older and harder to fix

Marketing Powers

👌 SEO isn't dead. But the strategy that worked in 2022 is - Issue 325

Jun 22, 2026

•

7 min read

👌 SEO isn't dead. But the strategy that worked in 2022 is - Issue 325

Ranking #1 no longer guarantees the traffic it used to. Here's what does

Marketing Powers

Father's Day campaigns, ranked. The good, the lazy, and the one worth stealing - Issue 324

Jun 15, 2026

•

7 min read

Father's Day campaigns, ranked. The good, the lazy, and the one worth stealing - Issue 324

I've been watching the inbox all week. The gap between the best and the rest is wider than usual.

Marketing Powers

Your best-performing channel might be one you can't measure - Issue 323

Jun 8, 2026

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7 min read

Your best-performing channel might be one you can't measure - Issue 323

Last-click isn't a measurement framework. It's a comfort blanket. Here's what's underneath it.

Marketing Powers

Gymshark didn't buy an audience. They built one first. - Issue 322

Jun 1, 2026

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5 min read

Gymshark didn't buy an audience. They built one first. - Issue 322

No TV. No outdoor. No agency-produced hero campaigns. Just a model most brands still won't copy.

Marketing Powers

The email that never says "20% off" - and converts better for it - Issue 321

May 25, 2026

•

5 min read

The email that never says "20% off" - and converts better for it - Issue 321

Some brands haven't run a discount in years. Their email list is worth more than most.

Latest Posts

Most brands run PPC to capture demand. The ones growing fastest are creating it - Issue 329

💰Q4 CPMs are 40-80% above summer rates. The brands that win November prepared in July - Issue 328

🧚Most brands interrupt content to run an ad. Red Bull builds the content instead - Issue 327

All Marketing Powers Posts

Most brands run PPC to capture demand. The ones growing fastest are creating it - Issue 329

💰Q4 CPMs are 40-80% above summer rates. The brands that win November prepared in July - Issue 328

🧚Most brands interrupt content to run an ad. Red Bull builds the content instead - Issue 327

🤦‍♂️ 70% of people who add to cart don't buy. Here's the psychology behind why - Issue 326

👌 SEO isn't dead. But the strategy that worked in 2022 is - Issue 325

Father's Day campaigns, ranked. The good, the lazy, and the one worth stealing - Issue 324

Your best-performing channel might be one you can't measure - Issue 323

Gymshark didn't buy an audience. They built one first. - Issue 322

The email that never says "20% off" - and converts better for it - Issue 321

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