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Duolingo built one of the most powerful brand personalities in marketing history - Issue 336

Duolingo spent $90.5m on marketing against $748m in revenue. Most subscription businesses spend 40%+

Marketing Powers

Back to school isn't a category. It's a mindset. And it's available to brands that have nothing to do with school - Issue 335

Aug 31, 2026

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7 min read

Back to school isn't a category. It's a mindset. And it's available to brands that have nothing to do with school - Issue 335

Back to school spending hit £1.2bn in the UK this year. Most brands left it entirely to stationery.

Marketing Powers

Aug 24, 2026

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7 min read

If a competitor could swap their logo onto your homepage and nothing would change - you don't have a differentiation strategy - Issue 334

"High quality." "Customer-focused." "Innovative." - If these are in your positioning, you don't have one.

Marketing Powers

You set up your welcome sequence once. It's been running that way ever since. Here's the problem - Issue 333

Aug 17, 2026

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8 min read

You set up your welcome sequence once. It's been running that way ever since. Here's the problem - Issue 333

Welcome emails have an 83.6% open rate and generate 320% more revenue than standard campaigns. Most brands are collecting a fraction of what they should be.

Marketing Powers

Airbnb didn't rebuild trust by apologising. They rebuilt it by changing the product - Issue 332

Aug 10, 2026

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8 min read

Airbnb didn't rebuild trust by apologising. They rebuilt it by changing the product - Issue 332

Hidden fees, hidden cameras, host backlash. The brand recovery strategy that worked and what any brand can take from it.

Marketing Powers

The decisions you make in August determine how much Q4 costs you in November - Issue 331

Aug 3, 2026

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7 min read

The decisions you make in August determine how much Q4 costs you in November - Issue 331

Not the campaigns, the infrastructure. Inventory, creative, email list, offer strategy. Lock these before September or pay premium to rush them.

Marketing Powers

Customers don't evaluate price. They evaluate price against something - Issue 330

Jul 27, 2026

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9 min read

Customers don't evaluate price. They evaluate price against something - Issue 330

Apple sells a £1,399 phone to people who say they can't afford it. Here's the psychology.

Marketing Powers

Most brands run PPC to capture demand. The ones growing fastest are creating it - Issue 329

Jul 20, 2026

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9 min read

Most brands run PPC to capture demand. The ones growing fastest are creating it - Issue 329

YouTube, Demand Gen, awareness display. The upper-funnel strategy most teams haven't touched and what it produces when they do.

Marketing Powers

💰Q4 CPMs are 40-80% above summer rates. The brands that win November prepared in July - Issue 328

Jul 13, 2026

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7 min read

💰Q4 CPMs are 40-80% above summer rates. The brands that win November prepared in July - Issue 328

The summer slump isn't a problem. It's the cheapest testing window of the year — if you know what to test.

Marketing Powers

🧚Most brands interrupt content to run an ad. Red Bull builds the content instead - Issue 327

Jul 6, 2026

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7 min read

🧚Most brands interrupt content to run an ad. Red Bull builds the content instead - Issue 327

€12.2 billion in revenue. 43% global market share. A media house generating $2.5 billion of its own. Here's how the model actually works.

Marketing Powers

🤦‍♂️ 70% of people who add to cart don't buy. Here's the psychology behind why - Issue 326

Jun 29, 2026

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8 min read

🤦‍♂️ 70% of people who add to cart don't buy. Here's the psychology behind why - Issue 326

It's not price. It's not friction. It's something older and harder to fix

Marketing Powers

👌 SEO isn't dead. But the strategy that worked in 2022 is - Issue 325

Jun 22, 2026

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7 min read

👌 SEO isn't dead. But the strategy that worked in 2022 is - Issue 325

Ranking #1 no longer guarantees the traffic it used to. Here's what does

Marketing Powers

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Duolingo built one of the most powerful brand personalities in marketing history - Issue 336

Back to school isn't a category. It's a mindset. And it's available to brands that have nothing to do with school - Issue 335

If a competitor could swap their logo onto your homepage and nothing would change - you don't have a differentiation strategy - Issue 334

You set up your welcome sequence once. It's been running that way ever since. Here's the problem - Issue 333

Airbnb didn't rebuild trust by apologising. They rebuilt it by changing the product - Issue 332

The decisions you make in August determine how much Q4 costs you in November - Issue 331

Customers don't evaluate price. They evaluate price against something - Issue 330

Most brands run PPC to capture demand. The ones growing fastest are creating it - Issue 329

💰Q4 CPMs are 40-80% above summer rates. The brands that win November prepared in July - Issue 328

🧚Most brands interrupt content to run an ad. Red Bull builds the content instead - Issue 327

🤦‍♂️ 70% of people who add to cart don't buy. Here's the psychology behind why - Issue 326

👌 SEO isn't dead. But the strategy that worked in 2022 is - Issue 325

The Strategy of Marketing: Get Marketing Powers

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