AI Prompt Library for Marketers: Crafting Viral Content and Driving Results

Why AI Prompts are Essential for Marketers

AI tools like ChatGPT, Jasper, Writesonic, and MidJourney have revolutionised marketing by enabling rapid content generation, ideation, and optimisation. However, the power of AI lies in crafting the right prompts. The key to successful AI outputs is a balance of clarity, context, and specificity.

This library provides actionable prompts tailored to common marketing tasks. Each section includes:

  1. A set of prompts for different use cases.

  2. Explanations of how they work and why they are effective.

  3. Pro tips to customise and enhance results.

How to Craft Effective AI Prompts

Before diving in, here’s a quick guide on how to write powerful prompts:

  1. Be specific: Include details like audience type, tone, and goals.

    • Example: “Write a blog post outline for a SaaS product targeting HR managers” > vague request like “Write a blog outline.”

  2. Provide context: Share what you want to achieve or emulate.

    • Example: “Create ad copy similar to Apple’s minimalist style.”

  3. Iterate and refine: Ask AI to adjust tone, expand sections, or test variations.

    • Example: “Rewrite with a more casual tone” or “Add statistics to support the claims.”

1. Ad Copy Creation: Writing Ads That Convert

Great ads grab attention and drive action. These prompts help generate copy for platforms like Google Ads, Facebook, and more.

Prompts for Ad Copy

  1. Google Ads:

    "Write a Google Ad headline and description for [product/service]. Emphasise [unique selling point] and include a strong call-to-action like '[CTA]'."

  2. A/B Testing Variations:

    "Generate 3 alternative Facebook ad copies for [product/service]. Use tones like persuasive, funny, and urgent."

  3. Pain-Point Focused:

    "Create an ad for [product/service] that addresses [specific problem]. Highlight how it solves the problem in 50 words."

  4. Seasonal Campaigns:

    "Write ad copy for a [holiday/event] campaign promoting [product/service]. Include [discount details] and an emotional hook."

  5. Value-Driven Messaging:

    "Write a Twitter ad for [product/service]. Focus on its value and include a statistic to make it compelling."

  6. Viral Hook:

    "Create an Instagram ad that starts with a shocking fact or statistic about [industry/topic] and transitions to promoting [product/service]."

  7. Social Proof:

    "Write ad copy using a customer testimonial for [product/service]. Emphasise trust and reliability."

  8. Short and Snappy:

    "Write a one-sentence ad for [product/service] that conveys urgency."

  9. Emotional Appeal:

    "Write ad copy for [product/service] that evokes [specific emotion]."

  10. Call-to-Action Variants:

    "Generate 5 alternative CTAs for a Facebook ad promoting [offer/product]."

Pro Tip: Combine these prompts with demographic details (e.g., age, location, preferences) to fine-tune targeting.

2. Social Media Captions: Writing Posts That Spark Engagement

Why Social Media Captions Matter

Social platforms are fast-paced, and captions must grab attention immediately while encouraging interaction. These prompts cater to platforms like Instagram, Twitter, and LinkedIn.

Prompts for Social Media Captions

  1. Trending Hashtags:

    "Write 3 Instagram captions for a fitness brand targeting millennials. Use a fun tone and include trending hashtags."

  2. Viral Content:

    "Create a Twitter post about [topic]. Start with a surprising fact or question and end with a call-to-action."

  3. Educational Posts:

    "Write a LinkedIn post explaining [industry trend]. Use a professional tone and keep it under 150 words."

  4. Product Launch:

    "Write an Instagram caption announcing [new product]. Highlight its benefits and include a pre-order link."

  5. Interactive Posts:

    "Create a Facebook post asking an engaging question about [topic]. Encourage comments."

  6. Relatable Memes:

    "Generate a humorous caption for an image of [situation] related to [industry]."

  7. Storytelling:

    "Write a caption for a carousel post showcasing [process or journey]. Use a narrative style."

  8. Behind-the-Scenes:

    "Draft a caption for a behind-the-scenes photo of [event/product development]. Keep it conversational."

  9. Call-to-Action:

    "Create a caption for a Twitter post encouraging followers to sign up for [offer]."

  10. Multi-Platform Variant:

    "Write 3 captions for the same content tailored to Instagram, LinkedIn, and Twitter."

Pro Tip: Experiment with emojis to match the platform and audience tone.

3. Email Marketing: Driving Clicks and Opens

Why Email Prompts Work

Emails need to capture attention quickly. These prompts cover subject lines, nurture sequences, and retention emails.

Prompts for Email Marketing

  1. "Write 5 subject lines for an email promoting [product/service]. Focus on increasing open rates."

  2. "Draft a welcome email for new subscribers to a [type of business]. Highlight what they can expect."

  3. "Create a re-engagement email targeting inactive subscribers. Offer [incentive] to encourage action."

  4. "Write a nurture email series for a [type of business]. Include 3 emails: introduction, value, and CTA."

  5. "Generate a follow-up email for users who abandoned their cart on [e-commerce site]."

Additional Email Marketing Prompts

  1. Limited-Time Offers

    "Write an email promoting a [sale/limited-time offer] for [product/service]. Include a countdown timer and emphasise urgency."

    • Why it Works: Leveraging urgency (e.g., “24 hours left!”) drives immediate action, which is key for sales-driven campaigns.

  2. Event Invitations

    "Draft an email inviting subscribers to [event/webinar]. Highlight the key benefits of attending and include a clear RSVP link."

    • Why it Works: Personalising invitations and outlining specific benefits improves attendance rates.

  3. Upselling/ Cross-Selling

    "Write an email suggesting related products to someone who purchased [product]. Include 3 recommendations with short descriptions."

    • Why it Works: Upselling boosts average order value by capitalising on existing customer interest.

  4. Milestone Celebrations

    "Create an email celebrating a milestone (e.g., company anniversary, subscriber’s birthday). Include a special offer or thank-you note."

    • Why it Works: Milestone emails feel personal and drive engagement through gratitude or exclusivity.

  5. Storytelling Emails

    "Write an email telling a success story of a customer who used [product/service]. Use a conversational tone and include a CTA to learn more."

    • Why it Works: Storytelling builds trust and inspires action by showcasing real-life value.

  6. Seasonal Themes*"Generate an email for a [season/holiday] campaign promoting [product/service]. Use festive language and include a themed graphic."*

    • Why it Works: Seasonal relevance increases the likelihood of engagement due to timely appeal.

  7. Post-Purchase Engagement*"Draft a thank-you email for customers who just purchased [product/service]. Include tips for getting the most out of their purchase."*

    • Why it Works: Post-purchase emails enhance the customer experience and build loyalty.

  8. Newsletter Creation*"Write a newsletter update for [industry/business]. Include a mix of 3 sections: trending news, a featured product, and a CTA."*

    • Why it Works: Newsletters build authority and keep subscribers informed, engaged, and invested.

  9. Survey Requests*"Create an email asking customers to complete a survey about [product/service]. Offer [incentive] for their time."*

    • Why it Works: Gathering feedback strengthens customer relationships and improves products/services.

  10. Reactivation Campaign*"Write a reactivation email for subscribers who haven’t opened emails in 6 months. Include a special offer and ask for their preferences."*

    • Why it Works: Reactivation campaigns revive dormant subscribers and optimise email list health.

Pro Tip for Email Marketing Prompts

To maximize the effectiveness of AI-generated email content:

  • Specify the desired tone (e.g., professional, casual, or humorous).

  • Provide key details about your audience (e.g., demographics or pain points).

  • Include specific goals for the email (e.g., "boost click-through rates" or "encourage RSVPs").

4. Content Strategy: Building Foundations for Successful Campaigns

Content strategy is the backbone of effective marketing. These prompts help marketers plan, organise, and generate high-impact content tailored to their audience.

Prompts for Content Strategy

  1. Blog Post Outlines

    "Create a detailed outline for a blog post titled '[Insert Topic]'. Include a hook, 5 key sections, and a closing CTA."

    • Why it Works: Outlines structure your content, ensuring clarity and flow.

  2. Content Pillars

    "Generate 5 content pillars for a [type of business]. Focus on addressing common audience pain points."

    • Why it Works: Content pillars provide a strategic framework for consistent content creation.

  3. Topic Ideas

    "Suggest 10 blog topics for a [niche/industry]. Include topics optimized for SEO."

    • Why it Works: Ensures a steady stream of relevant and engaging ideas.

  4. Series Planning

    "Outline a 4-part blog series on [topic]. Include key themes and ideas for each part."

    • Why it Works: A series increases audience retention and engagement.

  5. Competitor Analysis

    "Analyse the content strategy of [competitor]. Suggest 5 ways to differentiate and outperform them."

    • Why it Works: Helps marketers refine their unique value proposition.

  6. Persona-Specific Content

    "Create 3 content ideas targeting [specific persona, e.g., 'busy parents looking for quick recipes']."

    • Why it Works: Tailored content resonates more with the intended audience.

  7. Content Repurposing

    "Suggest 5 ways to repurpose a blog post about [topic] into other formats like social media or videos."

    • Why it Works: Maximises the value of a single piece of content.

  8. Engagement Tactics

    "Generate 3 engagement-focused blog post ideas for [audience]. Include hooks to encourage comments and shares."

    • Why it Works: Content designed for interaction builds community and reach.

  9. Trend Spotting

    "List 5 trending topics in [industry] that could be used for content this month."

    • Why it Works: Staying current positions your brand as a thought leader.

  10. Evergreen Content

    "Suggest 3 evergreen content ideas for a [business type]. Explain how each idea will remain relevant."

  • Why it Works: Evergreen content provides long-term value and traffic.

Pro Tip for Content Strategy: Always balance evergreen and timely content. Use tools like Google Trends or BuzzSumo to guide AI-generated topic ideas.

5. SEO Optimisation: Boosting Organic Visibility

SEO ensures your content reaches the right audience. These prompts help with everything from keyword research to crafting search-optimised content.

Prompts for SEO Optimisation

  1. Keyword Research

    "Generate 10 long-tail keywords for a blog post about [topic]. Include search intent (informational, transactional, etc.)."

  2. Meta Descriptions

    "Write a meta description for a webpage about [topic]. Keep it under 160 characters and include the primary keyword."

  3. Title Tag Variations

    "Suggest 5 SEO-friendly title tag options for a blog post on [topic]."

  4. Content Gap Analysis

    "Identify 3 content gaps in [industry/niche] and suggest how to fill them with blog posts."

  5. SEO Content Brief

    "Create a content brief for a blog about [keyword]. Include target audience, key sections, and internal links."

  6. Backlink Strategy

    "List 5 ways to attract backlinks for a blog post on [topic]."

  7. Competitor Keyword Analysis

    "Analyse the top 3 keywords of [competitor]. Suggest how to outrank them."

  8. Schema Markup Ideas

    "Suggest structured data types for a webpage about [topic] to improve search engine visibility."

  9. SEO Audits

    "Write an SEO audit checklist for a blog about [topic]. Include technical and content recommendations."

  10. Snippet Optimisation

    "Suggest ways to optimise content for featured snippets for the search query '[specific keyword or question]'."

Pro Tip for SEO Optimisation: Use AI alongside tools like SEMrush, Ahrefs, or Google Search Console for precise data-driven insights.

6. Visual Content: Eye-Catching Creativity with MidJourney and More

Visual content captures attention and conveys brand personality. These prompts help create stunning visuals using tools like MidJourney or Canva.

Prompts for Visual Content

  1. Social Media Graphics

    "Design a MidJourney prompt for a social media post promoting [product]. Use bold colours and modern typography."

  2. Infographics

    "Generate a prompt for creating an infographic about [topic]. Focus on data visualisation."

  3. Event Promotions

    "Draft a MidJourney prompt for an event poster. Use a clean and elegant design with [specific theme]."

  4. Product Mockups

    "Create a prompt for a realistic product mockup featuring [product] in [setting]."

  5. Branding Elements

    "Suggest a visual concept for a logo redesign for [business type]. Include 3 style options."

  6. Illustrations

    "Generate a MidJourney prompt for an illustration about [concept]. Use a [style, e.g., abstract, futuristic]."

  7. Carousel Posts

    "Write a prompt for designing a carousel post explaining [topic] for Instagram."

  8. Testimonials Graphics

    "Create a prompt for a testimonial graphic featuring [customer quote]. Use [brand colours/style]."

  9. Themed Visuals

    "Generate a prompt for a visual that aligns with [season/holiday theme]. Include a [type of call-to-action]."

  10. Video Storyboards

    "Suggest a visual storyboard for a promotional video about [product/service]."

Pro Tip for Visual Content: Pair AI tools with platforms like Canva or Adobe Creative Cloud to refine and finalise designs.

Bonus Sections: Advanced Hacks and Interactive Case Studies

Advanced Prompt Hacks

  1. Prompt Chaining:

    • Example: Start with a broad request, then refine (e.g., “Create 10 headlines” → “Rewrite #2 for a more emotional tone”).

  2. Tone Control:

    • Tip: Specify tone words like “friendly,” “authoritative,” or “playful.”

  3. Iterative Improvements:

    • Tip: Ask for alternatives or expanded ideas to get richer outputs.

Interactive Case Studies

  1. E-Commerce Example:

    • Prompt: "Write an email series for a skincare brand targeting young professionals."

    • Output: Full series from welcome to follow-up offers.

  2. SaaS Example:

    • Prompt: "Draft an SEO-optimised blog post about productivity tools for remote teams."

7. Audience Research: Understanding Your Target Market

Crafting content is easier when you deeply understand your audience. These prompts help uncover insights about your target demographic and their preferences.

  1. "Create a persona profile for [target audience, e.g., 'freelance graphic designers']. Include demographics, challenges, and goals."

  2. "Generate 5 survey questions to learn more about the preferences of [audience type]."

  3. "Analyse common objections a [specific audience] might have about [product/service]."

  4. "List 3 emerging trends affecting [specific audience or industry]."

  5. "Suggest 5 ways to connect with [audience type] on an emotional level."

Pro Tip: Combine audience insights with platforms like Facebook Audience Insights or Google Analytics to validate findings.

8. Lead Generation: Capturing Prospective Customers

These prompts focus on creating lead magnets, landing pages, and opt-in strategies to attract and nurture leads.

  1. "Write a landing page headline and sub headline for [product/service]. Include a strong value proposition."

  2. "Generate 3 ideas for lead magnets targeting [audience]."

  3. "Create an email opt-in form text that emphasises [specific benefit]."

  4. "Draft an ad promoting a free resource for [audience]. Include a CTA for downloading."

  5. "Write a thank-you page message for new subscribers who download [lead magnet]."

Pro Tip: Use split-testing to refine AI-generated landing pages and lead capture content.

9. Customer Retention: Keeping Your Audience Engaged

Retaining customers is as crucial as acquiring them. These prompts focus on loyalty programs, re-engagement campaigns, and value-add content.

  1. "Draft an email promoting a customer loyalty program for [business type]."

  2. "Write 5 social media posts thanking customers for their loyalty."

  3. "Create a re-engagement email for customers who haven’t purchased in 6 months."

  4. "Suggest 3 ways to add value for long-term customers in [industry]."

  5. "Write a script for a personalised thank-you video to high-value customers."

Pro Tip: Personalisation is key—pair AI with CRM tools to customise outreach.

10. Crisis Management: Navigating Difficult Situations

Every brand needs a plan for handling crises. These prompts help craft messages that preserve trust and credibility.

  1. "Write a public apology for a delay in delivering [product/service]."

  2. "Draft a social media statement addressing [specific issue, e.g., negative press]."

  3. "Create a customer email explaining steps being taken to resolve [problem]."

  4. "Write a blog post reassuring customers during [industry-wide disruption]."

  5. "Generate 3 responses to customer complaints on social media."

Pro Tip: Tone is critical—adjust AI output to sound empathetic and proactive.

11. Analytics and Reporting: Presenting Data Effectively

Marketing doesn’t end with creation; measuring and reporting are crucial. These prompts help marketers create dashboards, reports, and actionable summaries.

  1. "Write a summary of monthly website performance metrics for [business]. Include traffic, conversions, and key insights."

  2. "Create a social media performance report outline for [specific campaign]."

  3. "Generate 5 visualisations to present [specific data set]."

  4. "Draft an email to stakeholders summarising key results from [campaign]."

  5. "Suggest 3 key performance indicators (KPIs) to track for [marketing goal]."

Pro Tip: Pair AI with visualisation tools like Tableau or Google Data Studio for professional reporting.

12. Thought Leadership: Establishing Authority in Your Field

Positioning your brand as a thought leader builds credibility and trust. These prompts help generate authoritative content.

  1. "Write a LinkedIn post sharing insights about [industry trend]."

  2. "Draft a keynote speech outline for a conference about [topic]."

  3. "Generate a white paper outline on [specific industry problem]."

  4. "Write a guest blog pitch email for contributing to [publication]."

  5. "Create a Twitter thread sharing actionable tips on [topic]."

Pro Tip: Use AI to generate raw content, then refine for your unique voice to maintain authenticity.

13. Multilingual Marketing: Expanding to Global Audiences

Reaching audiences in different regions requires localised content. These prompts help create culturally relevant and translated material.

  1. "Translate this Facebook ad copy into [language]. Ensure it maintains cultural sensitivity."

  2. "Generate 3 culturally appropriate taglines for [product/service] targeting [country]."

  3. "Suggest 5 blog topics relevant to [audience in specific region]."

  4. "Write a multilingual email subject line for [promotion]."

  5. "Draft a localised FAQ section for customers in [specific region]."

Pro Tip: Use AI tools with built-in translation capabilities, but always verify with native speakers.

14. Brand Messaging: Crafting Consistent and Compelling Narratives

Clear, consistent messaging is essential to building a strong brand identity. These prompts help marketers create messaging that resonates with their target audience and aligns with their brand values.

  1. "Create a brand manifesto for [company name], focusing on its values and mission."

  2. "Write a brand positioning statement for a [type of business]. Include the target audience, problem solved, and unique value proposition."

  3. "Generate a slogan for [product/service] that emphasises [specific benefit, e.g., innovation, affordability]."

  4. "Write a company ‘about us’ page for [business]. Highlight the company’s history, vision, and mission."

  5. "Draft a tagline for [brand] that speaks to its core values of [value, e.g., sustainability, reliability]."

Pro Tip: Ensure brand consistency by aligning all AI-generated content with your brand’s tone, language, and core values.

15. Influencer Marketing: Leveraging Influencers to Amplify Your Reach

Influencer marketing is increasingly popular for boosting brand visibility. These prompts will help craft messages, campaigns, and collaborations that engage influencers effectively.

  1. "Write an outreach email to influencers in the [industry] inviting them to partner with [brand] for a product launch."

  2. "Generate a 5-step campaign plan for collaborating with influencers to promote [product/service]."

  3. "Create a script for an Instagram Story collaboration with an influencer promoting [product]."

  4. "Write an influencer agreement outline for an influencer campaign with [brand]."

  5. "Create a social media post announcing an influencer partnership to promote [product]."

Pro Tip: Personalise outreach to influencers based on their interests and content style to ensure a more authentic collaboration.

16. Video Marketing: Creating Engaging Video Content

Video is one of the most engaging forms of content. These prompts help marketers create compelling scripts, ideas, and video strategies.

  1. "Generate a script for a 30-second promotional video for [product/service]."

  2. "Write an engaging YouTube video title and description for a video about [topic]."

  3. "Create a video storyboard outline for a brand awareness video for [business]."

  4. "Write a video script introducing [brand/product] to a new audience, focusing on the unique value proposition."

  5. "Suggest 3 types of video content for a [type of business] to post on social media (e.g., product demos, customer testimonials, behind-the-scenes content)."

Pro Tip: Use AI to generate a script and then optimise it for your target platform (e.g., YouTube, Instagram, TikTok) by considering video length, tone, and format.

17. Mobile Marketing: Strategies for Reaching Users on the Go

With more people accessing content through mobile devices, mobile marketing is crucial. These prompts help you create mobile-optimised strategies.

  1. "Write a mobile-optimised landing page for [product/service], ensuring it is concise and mobile-friendly."

  2. "Create a mobile app push notification for a special promotion on [product/service]."

  3. "Generate a text message marketing campaign to promote a limited-time offer for [product/service]."

  4. "Create an SMS sequence for new customers of [business], guiding them through initial steps (e.g., sign-up, usage).

  5. "Write a mobile-friendly email for a flash sale, keeping content short and compelling for small screens."

Pro Tip: Focus on clarity and brevity for mobile marketing content. Mobile users have limited attention spans, so get straight to the point.

18. Affiliate Marketing: Building Partnerships to Grow Revenue

Affiliate marketing allows businesses to scale quickly with partners. These prompts help create affiliate programs, messages, and communication strategies that align with business goals.

  1. "Write an affiliate program welcome email for new affiliates of [business]."

  2. "Generate a promotional message for affiliates to share with their audience about [product]."

  3. "Create a landing page for affiliate sign-ups for [business], emphasising the benefits and commissions."

  4. "Write a follow-up email for affiliates reminding them of upcoming promotional opportunities for [product/service]."

  5. "Suggest 3 ways to incentivise affiliates to increase their sales performance."

Pro Tip: Provide affiliates with clear, detailed marketing materials, such as banners, email templates, and trackable links to ensure campaign success.

19. Local Marketing: Attracting Customers in Your Area

Local marketing strategies are important for brick-and-mortar businesses. These prompts help marketers connect with their local community and stand out in local search.

  1. "Write a local SEO blog post optimised for [city] about [topic relevant to the community]."

  2. "Generate a localised Facebook ad targeting [area] for [product/service]."

  3. "Create a Yelp review response thanking customers in [local area] for their feedback."

  4. "Write an email promoting a special offer for local customers of [business]."

  5. "Suggest 5 ways to engage local influencers to promote [product/service] in [city]."

Pro Tip: Always include location-based keywords in your content and encourage happy customers to leave reviews on local listing sites.

20. Customer Experience: Enhancing the Customer Journey

Creating a smooth and positive customer experience is critical for retaining clients. These prompts help optimise different touch points in the customer journey.

  1. "Write a welcome email for new customers of [business]. Include helpful tips and an introductory offer."

  2. "Generate a customer service email template for handling complaints about [product/service]."

  3. "Create a follow-up email after a purchase, asking for feedback and suggesting related products."

  4. "Suggest 3 ways to personalise the customer experience on [website/platform]."

  5. "Write a chatbot script that guides users through a purchase decision on [website]."

Pro Tip: Use AI to create a seamless experience across all customer touch points, from the website to post-purchase communication.

21. Personalisation Strategies: Customising Experiences for Users

Personalisation improves conversion rates and customer loyalty. These prompts help marketers create personalised content at scale.

  1. "Write a personalised email for [customer name] recommending products based on their previous purchase history."

  2. "Create a personalised ad for a customer based on their browsing history on [website]."

  3. "Generate a dynamic website headline that personalises the experience for visitors based on their location."

  4. "Write a thank-you email that includes product recommendations based on the customer’s last purchase."

  5. "Suggest 3 ways to personalise content on [social media platform] to engage users more effectively."

Pro Tip: Pair AI with CRM data to create hyper-personalised content that resonates with individual customers.

22. Podcast Marketing: Expanding Reach Through Audio

Podcasts are an effective content channel to build deeper connections with your audience. These prompts will help you create podcast-related content.

  1. "Write a podcast episode outline for [industry/topic]. Include a catchy intro, 5 key discussion points, and a conclusion."

  2. "Generate a script for a podcast intro for [brand]. Keep it under 1 minute and exciting."

  3. "Create a promotional email announcing the launch of a new podcast episode about [topic]."

  4. "Draft a social media post to promote the latest podcast episode with a call to action to listen."

  5. "Suggest 3 ways to collaborate with other podcasters in the same industry."

Pro Tip: Repurpose podcast content into blog posts, infographics, and social media snippets for greater reach.

Empowering Your Marketing with AI

Congratulations! You’ve just unlocked a treasure trove of AI-driven prompts designed to elevate your marketing strategy and streamline your business processes. Whether you're crafting compelling ad copy, designing powerful email campaigns, optimising content for SEO, or leveraging AI for customer insights, these prompts are your starting point for success.

The beauty of AI tools like ChatGPT, Jasper, and Writesonic lies in their ability to quickly generate high-quality, customised content, giving you more time to focus on creativity, strategy, and growth. The key to harnessing their full potential lies in how you craft your prompts—tailor them to your brand voice, audience, and marketing goals, and watch as AI helps you create content that resonates, converts, and drives results.

Remember, AI is not here to replace marketers; it’s here to amplify your efforts and give you the tools to work smarter, not harder. With this library of prompts at your fingertips, you're well-equipped to navigate the ever-evolving world of digital marketing with confidence and precision.

We hope this resource inspires you to innovate and take your marketing to new heights. Keep experimenting, refining, and, most importantly, stay curious. The future of marketing is now, and it’s powered by AI!