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Cutting Customer Acquisition Costs Without Cutting Corners
In an increasingly competitive market, customer acquisition costs (CAC) can quickly drain a business’s budget. When CAC soars, profitability shrinks, and sustainable growth becomes challenging. Fortunately, businesses can cut CAC without sacrificing quality through thoughtful, data-driven strategies. By optimising paid media, leveraging retargeting ads, and collaborating with influencers, you can lower CAC while still achieving meaningful customer engagement.
Local SEO Strategies That Drive Foot Traffic to Your Store
In today’s digital landscape, local SEO is essential for brick-and-mortar businesses. With customers increasingly relying on online searches to find local services and stores, it’s crucial to ensure your business ranks highly in local search results. Statistics show that 46% of all Google searches have local intent, and phrases like “near me” are rapidly growing in popularity. With effective local SEO, your store can appear in these relevant local searches, drawing in more foot traffic and boosting revenue.
