Cutting Customer Acquisition Costs Without Cutting Corners
In an increasingly competitive market, customer acquisition costs (CAC) can quickly drain a business’s budget. When CAC soars, profitability shrinks, and sustainable growth becomes challenging. Fortunately, businesses can cut CAC without sacrificing quality through thoughtful, data-driven strategies. By optimising paid media, leveraging retargeting ads, and collaborating with influencers, you can lower CAC while still achieving meaningful customer engagement.