Dial In Buyer Intent with Smart Keyword Strategy

💡 The Win: High-intent searches = higher conversion potential

🛠 How & Why:

Avoid broad, generic terms

Prioritize long-tail keywords with purchase signals (e.g., “buy,” “compare,” “best for”)

🎯 Actionable Tip: Use tools like Google Keyword Planner or Semrush to filter by intent. Build separate ad groups for each stage of the funnel.

Send Traffic to CRO-Focused Landing Pages

💡 The Win: Visitors land, convert, and don’t bounce

🛠 How & Why:

Keep it distraction-free: 1 offer, 1 CTA

Ensure mobile performance (Google favors fast, responsive pages)

🎯 Actionable Tip: Use Hotjar or Microsoft Clarity to see where users drop off—then fix it.

Match Ad Copy to the Landing Page Message

💡 The Win: Consistency increases trust and clicks → conversions

🛠 How & Why:

Align headlines, offers, and tone

Reinforce benefits across ad and LP to reduce friction

🎯 Actionable Tip: If your ad says “30-Day Free Trial,” the landing page headline should open with exactly that.

Use Retargeting to Catch Missed Opportunities

💡 The Win: Warm traffic converts 2–3x better

🛠 How & Why:

Retarget site visitors, cart abandoners, and even email opens

Remind them of what they wanted and make the CTA irresistible

🎯 Actionable Tip: Run a 7-day retargeting campaign with urgency-based copy (e.g., “Still Thinking About Us? Here’s 10% Off to Decide”).

A/B Test Everything—But Start with the Offer

💡 The Win: Better offers = more conversions than better design

🛠 How & Why:

Design matters, but value drives decisions

Split-test incentives, pricing displays, urgency, and callouts

🎯 Actionable Tip: Test 2 radically different offers (e.g., % discount vs. free resource) on the same landing page layout, track conversions, not just clicks.