Want More Conversions? Start With Your Customer’s POV - Issue 275

Hey there,

Let’s be honest:

Most marketing strategies are built around the product.

But in 2025, that doesn’t cut it.

Today’s buyers are smarter, savvier, and more distracted than ever.

They don’t care about your features — they care about how your solution fits into their world.

That’s why this week, we’re flipping the script.

Here’s how to build a customer-centric strategy that aligns with real needs, accelerates trust, and drives actual growth.

Let’s dive in.

🚀 Growth Fix: Stop Guessing, Start Listening

The Problem:

You’ve got a solid offer, but…

❌ Your messaging feels off

❌ Conversions are flat

❌ You’re launching features nobody asked for

Why This Hurts Your Business:

Marketing without real customer insight is like selling in the dark.

Your campaigns miss the mark, and your team wastes time chasing tactics instead of outcomes.

✅ The Fix:

• Map your strategy to the entire customer journey

• Use customer feedback to refine your messaging

• Focus on problems, not products

An eCommerce brand selling supplements dug into post-purchase survey data and noticed something:

70% of customers bought for energy, not weight loss.

They shifted their homepage headline, revised their email sequences, and launched a “daily energy bundle.”

📈 Result?

+48% lift in conversion rate

+33% increase in average order value

+2x engagement on abandoned cart emails

All from listening.

⚡ 5 Ways to Build a Customer-Centric Strategy

1️⃣ Map the Full Customer Journey (Not Just TOFU)

💡 The Win: Know what your customers feel before, during, and after the sale.

🛠️ Why It Works:

When you understand pain points across the journey, you stop blasting messages and start guiding experiences.

🎯 Action Tip:

Build a simple journey map:

→ What are they thinking/feeling before discovering you?

→ What friction exists during the buying process?

→ What doubts or regrets show up post-purchase?

Align your messaging and CTAs to each stage.

2️⃣ Use Voice of Customer Data Everywhere

💡 The Win: Your copy becomes magnetic because it sounds like your customer.

🛠️ Why It Works:

The best messaging doesn’t come from your brand—it comes from your customers.

Their words = your copy goldmine.

🎯 Action Tip:

Mine:

→ Surveys

→ Support tickets

→ Sales calls

→ Testimonials

→ Review sites (like G2, Amazon, Trustpilot)

Use their phrases in your:

→ Headlines

→ Ads

→ Emails

→ Product descriptions

3️⃣ Segment by Behaviour, Not Just Demographics

💡 The Win: Serve the right message to the right person at the right time.

🛠️ Why It Works:

Not all buyers act the same, even if they look the same on paper.

Behaviour-based targeting = relevance that converts.

🎯 Action Tip:

Build segments like:

→ “Browsed product but didn’t buy”

→ “Downloaded lead magnet but didn’t book a call”

→ “First-time customer vs returning buyer”

Then personalise messaging accordingly.

4️⃣ Run Rapid Feedback Loops

💡 The Win: Small tweaks, fast results — all from actual users.

🛠️ Why It Works:

Real-time feedback helps you iterate without guesswork.

No long research cycles. Just insights → action → outcome.

🎯 Action Tip:

After a campaign, ask:

→ “What almost stopped you from buying?”

→ “What made you click?”

→ “What would’ve made this clearer or easier?”

Use Typeform, Hotjar, or even a post-purchase email to gather insights.

5️⃣ Align Strategy to Real Customer Goals

💡 The Win: Your product becomes part of their success story.

🛠️ Why It Works:

People don’t want features. They want outcomes.

When your strategy speaks to their wins, trust (and conversions) follow.

🎯 Action Tip:

For each marketing message, ask:

→ “How does this help my customer achieve their goal?”

→ “Is this solving a real-world pain point?”

→ “Does this feel useful right now?”

Replace jargon with clarity. Replace hype with help.

✅ Take Action This Week:

Talk to 3 recent customers — ask what almost made them say no

📊 Review your messaging across web, ads, and email — is it product-first or customer-first?

🛠 Build one customer journey map (even if it’s simple)

🗣 Use one new VOC quote in your next campaign

📈 Segment a current list or audience based on behaviour — not demographics

Marketing isn’t about being louder.

It’s about being more relevant - and more human.

By putting your customers at the centre of your strategy, you’ll stop guessing and start connecting.

Let’s build better experiences and stronger conversions - one insight at a time.

Talk soon,