They Clicked But Didn’t Buy? Retargeting Fixes That - Issue 272

Hey there,

You’ve done the hard part—you got someone to visit your site.

But here’s the problem: Most people don’t buy on their first visit.

They click, browse, then bounce. Life happens. And without retargeting, you may never see them again.

That’s why retargeting is one of the highest-ROI ad strategies in your toolbox for 2025. It’s about showing the right message to the right people - at just the right time.

Let’s talk about how to do it right.

🚀 Growth Fix: Retarget Smarter, Convert Faster

The Problem:

You’re paying to drive traffic, but...

❌ Most of those visitors leave without converting

❌ You’re not following up on high-intent behaviour

❌ Your cost per acquisition is too high

Why This Hurts Your Business:

Without retargeting, you’re leaking warm leads. These are people who were this close to converting—and now they’re gone.

The Fix:

✅ Use behavioural retargeting to show personalised ads

✅ Deliver value-driven creative (not just “Buy Now!”)

✅ Segment audiences based on their level of interest

An online fitness brand retargeted visitors who viewed their “Meal Plan” page but didn’t convert.

Step 1: Showed short UGC videos of clients using the plan

Step 2: Offered a 10% discount in the second wave

Step 3: Added a scarcity ad: “Last day for promo access!”

📈 Result?

✔️ 37% lift in conversion rate

✔️ 54% lower cost per sale (vs cold ads)

✔️ 3.7x return on ad spend

Let’s break down how you can do the same ⬇️

⚡ 5 Wins for Retargeting That Drives Results

1️⃣ Segment by User Intent

💡 The Win: Serve the right ad, not just any ad

🛠 How & Why:

Not all visitors are equal. Someone who added a product to cart is hotter than someone who just scrolled your homepage.

Segment your retargeting into intent levels (views, adds, email clicks).

🎯 Action Tip:

Use pixel data to build segments like:

• Cart abandoners

• High-scroll blog readers

• Pricing page visitors

2️⃣ Serve Sequential Ads (Like a Mini-Funnel)

💡 The Win: Meet people where they are in their journey

🛠 How & Why:

Don’t just hammer them with the same CTA. Nurture them.

Start with education/testimonials → then offer → then urgency.

🎯 Action Tip:

Build 3-4 ad creatives per funnel stage:

1️⃣ Awareness

2️⃣ Social proof

3️⃣ Offer

4️⃣ Scarcity/urgency

3️⃣ Use Personalised Creatives Based on Behaviour

💡 The Win: Relevance increases conversions

🛠 How & Why:

If someone visited a specific product, show them that product—not your homepage.

Dynamic product ads (DPAs) make this easy across Meta, TikTok, and Google.

🎯 Action Tip:

Use tools like Meta’s Catalog Manager or Google’s Performance Max to auto-generate creative tailored to user behaviour.

4️⃣ Retarget with Social Proof & Trust

💡 The Win: Combat hesitation with credibility

🛠 How & Why:

Testimonials, reviews, and influencer clips reassure buyers.

Especially effective for higher-priced or unfamiliar offers.

🎯 Action Tip:

Mix UGC with product features. Example:

“Thought this was a scam... but it actually works 👇” (Testimonial video)

5️⃣ Keep Frequency in Check (Avoid Ad Fatigue)

💡 The Win: Stay visible without getting blocked

🛠 How & Why:

Too many impressions = burnout.

Too few = forgotten. Balance is key.

🎯 Action Tip:

Set impression caps to ~5 per week per user.

Refresh creative every 10–14 days to keep it fresh and performing.

✅ Take Action This Week:

🎯 Build your retargeting audiences using pixel data

Create segmented ad sets based on user behaviour

📹 Develop sequential ad creative (educate → convert)

Test different offers, creatives, and platforms

📊 Monitor ROAS and CAC separately for retargeting vs cold ads

Don’t let warm leads go cold.

Retargeting is your second chance to close the deal—faster, cheaper, and with way more confidence.

Let’s make every visitor count.