The Ultimate Marketing Hacks from 2025

In this blog, we’ll explore some key marketing hacks from 2025, focusing on AI-driven personalisation, emerging platforms, and actionable steps you can take today to ensure you’re not left behind.

The Future of AI-Driven Personalisation

When we talk about the future of marketing, AI-driven personalisation is at the top of the list. As of today, AI is already revolutionising the way marketers interact with customers. But in 2025, it’s expected to go even further, offering deeper insights and more personalised experiences than ever before.

What does this mean for marketers?

AI is set to create ultra-targeted campaigns that can adjust in real-time based on customer behaviour. Imagine creating personalised experiences not just for specific segments but for individuals—delivering custom content, tailored offers, and even personalised product recommendations that change dynamically.

For example, let’s take a look at Amazon’s recommendation engine. While it’s already quite effective today, AI’s continued advancement means Amazon will be able to predict not just the products you might like but also the exact timing and context of when you’ll be most likely to purchase. As consumers increasingly demand relevant and individualised experiences, the key to success will be leveraging AI to meet those needs.

How can you prepare now?

• Start collecting data: The foundation of personalisation is data. Ensure that your CRM system is set up to gather valuable customer insights, and make sure you have a strategy for maintaining privacy and security.

• Experiment with AI tools: Try out AI-powered personalisation tools available now. Platforms like Dynamic Yield and Personyze offer personalisation features that allow you to tailor your website, product recommendations, and content to individual users.

• Implement dynamic content: Even if you’re not yet using AI for deep personalisation, you can still personalise content dynamically based on customer data—adjusting emails, website content, or offers based on user preferences and behaviour.

The future of AI-driven personalisation means consumers will expect highly tailored experiences, and the brands that deliver will win.

Emerging Platforms and Why They’ll Matter

It’s not just about the tools we already know, but also about what’s coming down the pipeline. In 2025, new platforms and technologies are expected to emerge, offering marketers exciting new opportunities to reach and engage their audiences.

Let’s take a look at a few emerging platforms you should keep an eye on:

1. Augmented Reality (AR) and Virtual Reality (VR) AR and VR are making their way into the marketing world in a big way. By 2025, we’ll likely see them integrated into mainstream campaigns, enabling more immersive brand experiences. Imagine a customer being able to try on clothing virtually using AR or exploring a product demo in a virtual world using VR. For example, brands like Nike have already started experimenting with AR for virtual shoe try-ons, and IKEA has a mobile app that lets users visualise furniture in their homes using AR.

Why should you care?

This immersive experience helps bridge the gap between online and offline shopping, building a stronger emotional connection with customers. If you’re a retailer or a brand selling physical products, AR and VR could dramatically change how customers interact with your brand.

2. Social Commerce Platforms like Instagram, TikTok, and Facebook are already dabbling in e-commerce, but by 2025, social commerce will likely become the norm. Social media networks are optimising their platforms to make it easier for users to shop without ever leaving the app, and this trend will continue to grow.

For example, Instagram Shops allow users to browse and purchase directly within the app, and TikTok has started integrating shopping features for brands. In 2025, the customer journey will often begin and end within a social media platform.

Why should you care?

Social commerce offers a seamless shopping experience, increasing impulse purchases and shortening the sales cycle. It’s important to start developing a strong presence on these platforms now so that you can capitalise on the future of e-commerce.

3. Voice Search and AI Assistants By 2025, voice search is expected to dominate the way people search for information online. With the rise of Amazon Alexa, Google Assistant, and Apple’s Siri, marketers must start thinking about optimising their content for voice search.

For example, Domino's Pizza allows customers to order food via voice assistant, making the process easy and convenient. Similarly, Chevrolet offers voice-activated car features. In the next few years, voice search will become an essential part of digital marketing strategies, especially for businesses targeting a mobile-first audience.

Why should you care?

Optimising for voice search will help improve your chances of being found in searches, especially for local businesses. Marketers will need to focus on conversational keywords and ensure their content is structured for voice queries.

Actionable Hacks to Prepare Your Marketing Now

Now that we’ve discussed the future of AI-driven personalisation and emerging platforms, it’s time to get practical. How can you implement these insights into your marketing efforts right now?

1. Automate Where Possible, But Maintain a Human Touch

While AI can automate many tasks, it’s essential to maintain the human element in your marketing. Consumers still crave authentic connections. Take advantage of AI for tasks like segmentation, personalisation, and content creation, but ensure that your brand voice and values remain consistent and relatable.

For instance, Sephora uses AI for product recommendations but ensures that its customer service agents are available for personalised consultations. Combine AI automation with human interactions to offer the best of both worlds.

2. Invest in Data Analytics and Insights

In the age of AI, data is king. The more data you collect and analyse, the better equipped you’ll be to make informed decisions. Start implementing data analytics tools like Google Analytics 4, HubSpot, or Tableau to better understand customer behaviour and refine your marketing strategies.

Tip: Set up Google Analytics’ predictive metrics and leverage AI tools that give actionable insights into customer behaviour, helping you make data-driven decisions.

3. Start Small with AR/VR and Experiment with Social Commerce

While AR and VR might not be mainstream for every business yet, testing these technologies can give you an edge. For example, try creating an AR experience on Instagram that lets customers visualise your products in real life. Or, experiment with social commerce by launching an Instagram shop.

Start small by running pilot campaigns or using platforms like Shopify or BigCommerce, which offer social commerce integrations, to dip your toes into the future of e-commerce.

4. Optimise for Voice Search

Voice search is a trend that’s only going to increase in the coming years. To get a head start, optimise your content for voice search by focusing on natural language and question-based keywords. Write content that answers questions directly, as users are more likely to ask questions via voice assistants like Siri or Google.

5. Prioritise Personalisation in Your Content

As we mentioned, AI-driven personalisation is going to be a major trend in 2025. But there’s no need to wait! You can start personalising your emails, website content, and offers now. Use tools like Dynamic Yield, Personyze, and HubSpot to create personalised experiences for your customers.

Preparing for the Future

As we move towards 2025, AI, immersive platforms like AR and VR, and voice search will reshape the marketing landscape. But it’s not just about waiting for these changes to happen—it’s about preparing your strategy and technology stack now so you can take advantage of these advancements as they unfold.

Start experimenting with new technologies, collect and use data to personalise your marketing, and build your presence on emerging platforms like social commerce. The future of marketing is all about making customer experiences more personalised, seamless, and engaging, and those who stay ahead of the curve will be the ones that thrive.