The 10-Day Conversion Optimisation Challenge

Often, marketers pour significant time and resources into attracting visitors to their website or landing pages, but fail to optimise the user experience for conversions. This is a huge missed opportunity. Small tweaks and improvements can make a massive difference in your bottom line. Think of conversion optimisation as untapped gold—just waiting to be discovered and put to work.

In this post, we’re diving into a 10-day challenge that will help you supercharge your conversion rates. By dedicating just a few days to making key improvements, you'll see tangible results in your ability to turn visitors into customers. Ready to get started?

Let’s break down what you'll be doing each day of this challenge.

Why Conversion Optimisation Is an Untapped Goldmine

Before we get into the specifics of the challenge, let's take a moment to understand why conversion optimisation is so important.

In marketing, the term "conversion rate" refers to the percentage of website visitors who complete a desired action—whether that's making a purchase, signing up for a newsletter, or filling out a contact form. A high conversion rate means your efforts are effective at persuading people to take action.

But here's the thing: most marketers focus so heavily on traffic generation that they overlook the importance of optimising their websites for conversions. This is a huge mistake because driving traffic is only half of the equation. If you’re not optimising your site to turn that traffic into leads or sales, you're leaving money on the table.

The best part? Conversion optimisation doesn’t always require massive changes or hefty budgets. Small tweaks, such as altering a call-to-action (CTA) or improving page load speed, can lead to significant improvements in conversion rates.

Day 1–3: Analyse Website and Landing Page Performance

The first step in any optimisation challenge is to understand where you're starting from. Without a baseline, how can you measure improvement?

Step 1: Assess Your Current Conversion Rate

Before diving into tweaks and changes, take stock of your website’s current performance. Use analytics tools like Google Analytics, Hotjar, or Crazy Egg to evaluate your website's conversion rate and user behaviour.

Some key questions to ask yourself include:

• What is your current conversion rate (i.e., how many visitors are actually converting)?

• Where are visitors dropping off? Are they leaving on the homepage, a specific landing page, or during checkout?

• What do your visitors do once they land on your page? Which pages or products do they engage with most?

Step 2: Identify Key Areas for Improvement

Once you have a baseline, start looking at the specifics of your website and landing pages. Ask yourself the following:

• Are your CTAs clear and compelling? A CTA that doesn’t stand out or doesn’t communicate value can significantly hinder conversions. You want visitors to immediately understand what action they should take next.

• Are your forms user-friendly? Long or complicated forms are a common conversion killer. Simplify them where possible, only asking for the most essential information.

• Is the design visually appealing? A cluttered or outdated design can confuse visitors and hurt conversions. Make sure your design is clean and professional.

• Are your landing pages optimised for relevance? If you're running ads, ensure that your landing page matches the promise in the ad copy. Consistency between the ad and the landing page is key to a smooth user experience.

At the end of Day 3, you should have a good understanding of where your site is underperforming and where to focus your efforts over the next seven days.

Day 4–6: A/B Test CTAs, Visuals, and Forms

Now that you've identified the areas that need work, it's time to make some changes. But here's a crucial rule: don’t guess—test. A/B testing is one of the most powerful tools in a marketer’s toolkit. By testing different versions of your CTAs, visuals, and forms, you can quickly determine what resonates best with your audience.

Step 3: A/B Test Your CTAs

Your call-to-action (CTA) is one of the most important elements of your website or landing page. After all, it’s the button visitors click to convert. A well-optimised CTA can lead to huge improvements in your conversion rate.

Here are a few ideas for A/B testing your CTAs:

• Text: Test different copy to see which messages perform best. For example, “Get Started” vs. “Start Free Trial” or “Buy Now” vs. “Shop the Collection.”

• Colour: Experiment with different button colours. Sometimes, a contrasting colour can make your CTA stand out more and increase clicks.

• Placement: Try different positions for your CTA. Does it work better at the top of the page, in the middle, or at the bottom?

Step 4: A/B Test Visual Elements

The visuals on your landing page or website play a significant role in the user experience and conversion rates. You want your images to be engaging, relevant, and high quality.

Try A/B testing different elements such as:

• Hero images: Do visitors respond better to a clean product shot or an image that includes people interacting with the product?

• Headlines: Test different variations of headlines to see which one resonates most with your audience. For example, is “Transform Your Life Today” more compelling than “Start Your Journey Now”?

• Social proof: Does showcasing testimonials or customer reviews increase trust and conversions?

Step 5: A/B Test Your Forms

Forms are an essential part of many websites and landing pages. Whether you’re asking visitors to sign up for a newsletter or provide payment information, form optimisation can have a significant impact on conversions.

Test the following:

• Form length: Does a shorter form result in more submissions? Try eliminating unnecessary fields to see if it improves conversion.

• Input fields: Are there any fields that can be combined? Can you use autofill options to make the process quicker?

• CTA buttons within forms: Experiment with different text or button placements.

Day 7–9: Improve Load Speeds and Mobile Usability

By now, you should have a good idea of which elements are working best for your audience. But the optimisation process doesn’t stop there. On Days 7–9, you'll focus on improving your website's technical aspects, like load speed and mobile responsiveness.

Step 6: Improve Page Load Speed

A slow website is a conversion killer. According to a study by Google, 53% of mobile users will abandon a page if it takes more than three seconds to load. So, if your website is lagging behind, you're likely losing customers.

To improve load speed:

• Optimise images: Compress large images so they load faster without compromising quality.

• Minimise code: Remove unnecessary scripts and code from your site.

• Leverage caching: Use browser caching to improve loading times for repeat visitors.

• Use a content delivery network (CDN): A CDN stores copies of your website on multiple servers around the world, making your site load faster no matter where your visitors are.

Step 7: Optimise for Mobile Usability

With mobile traffic accounting for over half of all web traffic, mobile usability is a critical factor in conversion rates. If your site isn’t optimised for mobile, visitors will have a frustrating experience, and they won’t convert.

Test and optimise the following:

• Responsive design: Ensure your site automatically adjusts to different screen sizes.

• Touch-friendly buttons: Make sure CTAs are large enough to tap easily on mobile devices.

• Quick mobile load times: Mobile users expect quick load times, so ensure your mobile site is optimised for speed.

Day 10: Implement the Highest-Performing Changes and Track Results

Congratulations! By now, you’ve made significant changes and improvements to your website’s design, CTAs, forms, and technical aspects. On Day 10, it’s time to implement the highest-performing changes from your A/B tests and track your results.

Step 8: Implement Final Changes

Take the insights you’ve gained from your A/B tests and performance tracking and implement the changes that worked best. This could include:

• Updating your CTAs with the most effective copy and design.

• Using the highest-converting images and headlines.

• Optimising forms based on the most successful variations.

Step 9: Monitor Performance and Iterate

Conversion optimisation is an ongoing process. Once you’ve implemented the changes, continue to monitor your performance and make adjustments as needed. Use analytics tools to track the impact of your updates and continue testing new variations to further refine your approach.

Supercharge Your Conversion Rates

Optimising your website for conversions doesn’t have to be a daunting task. By dedicating just 10 days to this challenge, you can make significant improvements that will boost your conversion rates and ultimately grow your business.

Remember, the key to success is testing, optimising, and continually refining your approach. So, are you ready to take the 10-day challenge and supercharge your conversion rates?