Welcome back! Want to boost your email engagement and drive more salesâwithout sending more emails? The secret isnât more contentâitâs better segmentation.
Today, weâre breaking down how to slice and dice your email list for hyper-personalised campaigns that actually convert.
If youâre still blasting the same email to your entire list, youâre leaving money on the table. Letâs fix that.
⨠3 Quick Wins: How to Segment for More Conversions
1ď¸âŁ Group by Behaviour (Because Actions Speak Louder Than Words)
đĄ The Win: Know who opened, clicked, or ignored your last emailâthen adjust your messaging accordingly.
đ How & Why:
If a subscriber opens but doesnât click, try a follow-up email with a stronger CTA.
If they click but donât buy, hit them with a limited-time offer.
If they ignore you altogether, try a re-engagement campaign.
đŻ Actionable Tip: Use automation to send different emails based on user behaviour (opens, clicks, purchases, etc.).
2ď¸âŁ Segment by Customer Type (Because Not All Leads Are Equal)
đĄ The Win: Speak directly to new leads, loyal customers, and inactive subscribersâinstead of treating them the same.
đ How & Why:
New Leads? Welcome them with a warm intro + best content.
Active Customers? Send personalised product recommendations.
Inactive Subscribers? Use a âWe Miss Youâ campaign with an exclusive incentive.
đŻ Actionable Tip: Tag contacts in your CRM based on where they are in the customer journey (lead, buyer, repeat buyer, etc.).
3ď¸âŁ Target by Interests (Because Personalisation = More Sales)
đĄ The Win: When people feel like your emails were made just for them, they engage more.
đ How & Why:
Ask subscribers what theyâre interested in via a preference centre.
Track past purchases & browsing history to personalise recommendations.
Use surveys & quizzes to gather self-reported data on preferences.
đŻ Actionable Tip: Send segmented emails based on categories of interest, so subscribers get only what they care about.
đ Access to the Ultimate Marketing Quick Wins
Over 135 proven, actionable tactics across channels to fuel your growthâfast. You wonât find this asset anywhere else, and itâs free inside this email.
đĽ Growth Fix: From Blasting to Targeting = More $ÂŁ$ÂŁ
The Problem:
Your emails arenât converting because theyâre too broad. If youâre sending the same message to leads, loyal buyers, and cold subscribers, youâre missing massive opportunities.
Why This Hurts Your ROI:
đŤ Generic emails = low open rates, fewer clicks, and unsubscribes.
đŤ Youâre losing sales by not sending relevant offers at the right time.
The Fix:
â Identify key audience segments (e.g., new leads, repeat buyers, inactive users).
â Send tailored emails based on user behaviour, preferences, and past actions.
â Use automation to deliver the right message to the right personâwithout extra effort.
đĄ Hot take case study:
We helped an eCommerce brand segment their email list based on purchase history. Result? A 32% revenue increase from emails without sending more campaigns.
đ The Ultimate list of Marketing Quick Wins
đ Over 135 bite-sized strategies to unlock growth in every channel: social, email, content, and more.
Why itâs unmissable: These tried-and-tested quick wins are ready to implementâno complicated tactics, just results.
đ Your chance to grab it: Available here for subscribers. Donât miss out!
Thatâs a Wrap!
Email segmentation = less work, more conversions.
Try these strategies today & reply to this email with your biggest email marketing win!
Happy marketing,
Stuart @ Get Marketing Powers
P.S. Know someone who could use a boost in their marketing game? Share this email with them and help them kickstart their journey! đŠ


