🎯 Stop Sending the Same Emails—Segment for More Sales! | Issue 258

Welcome back! Want to boost your email engagement and drive more sales—without sending more emails? The secret isn’t more content—it’s better segmentation.

Today, we’re breaking down how to slice and dice your email list for hyper-personalised campaigns that actually convert.

If you’re still blasting the same email to your entire list, you’re leaving money on the table. Let’s fix that.

 ✨ 3 Quick Wins: How to Segment for More Conversions

1️⃣ Group by Behaviour (Because Actions Speak Louder Than Words)

💡 The Win: Know who opened, clicked, or ignored your last email—then adjust your messaging accordingly.

🛠 How & Why:

• If a subscriber opens but doesn’t click, try a follow-up email with a stronger CTA.

• If they click but don’t buy, hit them with a limited-time offer.

• If they ignore you altogether, try a re-engagement campaign.

🎯 Actionable Tip: Use automation to send different emails based on user behaviour (opens, clicks, purchases, etc.).

2️⃣ Segment by Customer Type (Because Not All Leads Are Equal)

💡 The Win: Speak directly to new leads, loyal customers, and inactive subscribers—instead of treating them the same.

🛠 How & Why:

• New Leads? Welcome them with a warm intro + best content.

• Active Customers? Send personalised product recommendations.

• Inactive Subscribers? Use a “We Miss You” campaign with an exclusive incentive.

🎯 Actionable Tip: Tag contacts in your CRM based on where they are in the customer journey (lead, buyer, repeat buyer, etc.).

3️⃣ Target by Interests (Because Personalisation = More Sales)

💡 The Win: When people feel like your emails were made just for them, they engage more.

🛠 How & Why:

• Ask subscribers what they’re interested in via a preference centre.

• Track past purchases & browsing history to personalise recommendations.

• Use surveys & quizzes to gather self-reported data on preferences.

🎯 Actionable Tip: Send segmented emails based on categories of interest, so subscribers get only what they care about.

 🎉 Access to the Ultimate Marketing Quick Wins

Over 135 proven, actionable tactics across channels to fuel your growth—fast. You won’t find this asset anywhere else, and it’s free inside this email.

 🔥 Growth Fix: From Blasting to Targeting = More $£$£

The Problem:

Your emails aren’t converting because they’re too broad. If you’re sending the same message to leads, loyal buyers, and cold subscribers, you’re missing massive opportunities.

Why This Hurts Your ROI:

🚫 Generic emails = low open rates, fewer clicks, and unsubscribes.

🚫 You’re losing sales by not sending relevant offers at the right time.

The Fix:

✅ Identify key audience segments (e.g., new leads, repeat buyers, inactive users).

✅ Send tailored emails based on user behaviour, preferences, and past actions.

✅ Use automation to deliver the right message to the right person—without extra effort.

💡 Hot take case study:

We helped an eCommerce brand segment their email list based on purchase history. Result? A 32% revenue increase from emails without sending more campaigns.

 🌟 The Ultimate list of Marketing Quick Wins

📘 Over 135 bite-sized strategies to unlock growth in every channel: social, email, content, and more.

Why it’s unmissable: These tried-and-tested quick wins are ready to implement—no complicated tactics, just results.

👉 Your chance to grab it: Available here for subscribers. Don’t miss out!

That’s a Wrap!

Email segmentation = less work, more conversions.

Try these strategies today & reply to this email with your biggest email marketing win!

Happy marketing,

Stuart @ Get Marketing Powers

P.S. Know someone who could use a boost in their marketing game? Share this email with them and help them kickstart their journey! 📩