Our Top 50 Marketing AI Tools

AI-powered tools are revolutionising how marketers create, manage, and optimise campaigns. These tools not only save time but also provide invaluable insights and automation, making it easier for marketers to scale and improve their strategies. By leveraging the right AI tools for your marketing efforts, you can stay ahead of the competition and deliver more personalised, effective marketing campaigns.

December 20, 2024

1. Content Creation & Copywriting

AI tools for content creation help marketers automate writing, generate ideas, and even optimise text for SEO.

  1. Jasper (formerly Jarvis)

    Helps marketers generate high-quality written content for blogs, social media posts, emails, and ads.

  2. Copy.ai

    Offers tools for creating social media captions, blog ideas, landing page copy, and more with AI-driven text generation.

  3. Writesonic

    Generates content in various formats, such as blog posts, ads, product descriptions, and more, all optimised for SEO.

  4. Frase.io

    Focuses on content research and optimisation, helping marketers find relevant topics and then create SEO-friendly articles.

  5. Rytr

    A simple and effective tool for generating content, especially for smaller-scale writing tasks like emails and product descriptions.

2. Social Media Marketing & Management

AI tools in this category help marketers schedule posts, analyse social trends, and optimise engagement.

  1. Hootsuite

    Offers automated scheduling, performance tracking, and social listening, all powered by AI to provide insights on what content works best.

  2. Sprout Social

    Uses AI to analyse audience engagement and sentiment, recommending the best times and types of content to post.

  3. Buffer

    Provides AI-powered analytics that help marketers plan and optimise social media campaigns, improving reach and engagement.

  4. SocialBee

    Helps businesses manage social media posts by using AI to suggest the best-performing content from different sources.

  5. Lately

    A social media content creation tool that uses AI to generate optimised social media posts from long-form content like blogs and podcasts.

3. Email Marketing & Automation

AI-driven tools in email marketing help marketers send personalised emails at scale, optimise open rates, and analyse engagement.

  1. Mailchimp

    Uses AI for segmentation, predictive analytics, and smart scheduling to ensure your email marketing campaigns perform optimally.

  2. ActiveCampaign

    Combines automation with AI-powered features like predictive email content and real-time customer behaviour tracking.

  3. Moosend

    An AI-based email marketing automation platform with advanced personalisation features, segmentation, and performance tracking.

  4. SendGrid

    Provides AI-driven email optimisation tools, such as automated subject line testing and performance monitoring.

  5. GetResponse

    Leverages AI to optimise email delivery and create automated customer journeys based on user actions.

4. SEO & Content Optimisation

AI tools in SEO help marketers analyse and optimise website content, track rankings, and improve search visibility.

  1. Surfer SEO

    Uses AI to optimise on-page SEO, including keyword analysis, content suggestions, and SEO audits.

  2. Clearscope

    Helps optimise content by suggesting relevant keywords and helping create top-ranking content based on AI-driven data insights.

  3. Frase.io

    AI-powered tool for content research, SEO optimisation, and topic modelling, helping marketers create content that performs well on search engines.

  4. SEMrush

    Combines traditional SEO tools with AI to improve keyword research, rank tracking, and website audits.

  5. MarketMuse

    Uses AI to analyse content gaps, provide recommendations, and generate content briefs that will improve SEO performance.

5. Customer Relationship Management (CRM)

AI tools in CRM help marketers automate customer interactions, predict behaviour, and personalise experiences.

  1. HubSpot

    A powerful CRM that uses AI to segment contacts, track customer interactions, and deliver personalised marketing messages at scale.

  2. Salesforce Einstein

    An AI-powered feature within Salesforce that provides predictions, insights, and automates CRM tasks, like lead scoring and personalised messaging.

  3. Zoho CRM

    Integrates AI to enhance customer engagement by predicting leads’ likelihood to convert, optimising email campaigns, and managing customer journeys.

  4. Pipedrive

    Pipedrive uses AI to predict sales outcomes, track engagement, and recommend next steps for customer interactions.

  5. Freshworks CRM

    An AI-driven CRM tool that helps businesses automate lead scoring, manage customer relationships, and predict sales outcomes.

6. PPC & Ads Management

AI tools for managing paid campaigns help marketers optimise bidding, targeting, and content creation for ads.

  1. Adzooma

    An AI-powered platform that automates PPC campaign management, optimising Google and Facebook ads by automatically adjusting bids and budgets.

  2. WordStream

    Uses AI to help advertisers optimise their Google Ads and Facebook Ads campaigns by automating keyword research and adjusting bidding strategies.

  3. Albert AI

    An AI-based marketing platform for optimising paid campaigns. Albert autonomously handles campaign execution, optimisation, and scaling.

  4. AdEspresso

    Provides AI-driven tools for creating, testing, and optimising Facebook and Google ads, all while providing detailed performance analytics.

  5. Marin Software

    An AI-powered platform designed to optimise digital advertising campaigns, helping to manage multiple PPC platforms from one place.

7. Analytics & Data Insights

AI tools in analytics help marketers gather, interpret, and act on customer data in real time.

  1. Google Analytics

    Uses machine learning to provide data insights such as predictive analytics, intelligent event tracking, and data anomaly detection.

  2. Looker

    A powerful business intelligence tool that uses AI to integrate data from different sources, providing actionable insights and reporting.

  3. Tableau

    AI-enhanced analytics tool that helps marketers analyse trends, customer behaviour, and ROI in an interactive, visual format.

  4. Mixpanel

    Offers AI-driven analytics to track user interactions and predict future behaviours, enabling marketers to optimise the customer journey.

  5. Heap Analytics

    Uses AI to track and analyse user interactions, automatically collecting data that helps marketers understand how users engage with their digital products.

8. Chatbots & Customer Support

AI-powered chatbots help marketers automate customer service, manage inquiries, and improve customer satisfaction.

  1. Intercom

    Offers AI-powered chatbots and messaging tools to automate customer interactions and provide instant responses, improving customer support efficiency.

  2. Drift

    An AI-powered chatbot for lead generation and customer support, which engages website visitors and qualifies leads in real-time.

  3. Zendesk Answer Bot

    An AI-driven chatbot that can provide customers with instant answers, reducing the need for human intervention while enhancing customer satisfaction.

  4. Tidio

    Combines live chat and chatbot features, allowing businesses to interact with customers in real time and provide personalised support.

  5. Ada

    A no-code AI chatbot platform designed for customer service teams to build and deploy automated responses that resolve inquiries 24/7.

9. Influencer Marketing

AI tools for influencer marketing help brands find relevant influencers, analyse their performance, and optimise collaborations.

  1. Upfluence

    AI-driven influencer marketing platform that helps brands identify and collaborate with the best influencers by analysing engagement and past performance.

  2. Traackr

    Provides AI-powered insights into influencer campaigns, offering data on performance and ROI to optimise partnerships and track success.

  3. Influencity

    Offers AI tools for discovering influencers, evaluating their audience, and managing campaigns efficiently.

  4. Klear

    A comprehensive AI platform for influencer marketing that helps marketers track campaigns, find influencers, and analyse campaign ROI.

  5. CreatorIQ

    Uses AI to analyse influencer data and match brands with the best influencers for their campaigns, optimising audience reach and engagement.

10. Video Marketing & Optimisation

AI tools for video marketing help marketers create, optimise, and analyse video content to boost engagement and ROI.

  1. Vidooly

    AI-driven platform that helps marketers optimise video content for YouTube, analyse audience behaviour, and increase video engagement.

  2. Magisto

    A video editing tool powered by AI, allowing businesses to create engaging marketing videos quickly by automatically editing footage based on your goals.

  3. Animoto

    Leverages AI to help marketers easily create professional video ads, social media content, and slideshows using templates and automated video editing.

  4. Wibbitz

    Uses AI to turn text into video content, enabling businesses to create video snippets for marketing purposes in minutes.

  5. Descript

    A smart video editing tool that uses AI to transcribe, edit, and create new video content based on an existing video or audio clip.

Conclusion

AI-powered tools are revolutionizing how marketers create, manage, and optimize campaigns. These tools not only save time but also provide invaluable insights and automation, making it easier for marketers to scale and improve their strategies. By leveraging the right AI tools for your marketing efforts, you can stay ahead of the competition and deliver more personalized, effective marketing campaigns.