How to Climb Google Rankings, Even as a Total Beginner - Issue 273

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Hey there,

You’ve heard it a thousand times: “You need to do SEO.”

But if you’re not an SEO pro, it’s easy to feel stuck.

Where do you start? What actually moves the needle? And how do you make Google notice you?

Here’s the good news:

You don’t need fancy tools, expensive consultants, or years of experience to start ranking.

You just need a strategy built on fundamentals that work—and a little consistency.

This week, we’re unpacking simple SEO strategies for beginners that actually make a difference—plus how email marketing can support your efforts behind the scenes.

Let’s get you ranking.

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🚀 Growth Fix: From Ghosted to Google-Approved

The Problem:

You’ve put time into your content, your website looks good… but:

❌ You’re buried on page 4

❌ Traffic is barely trickling in

❌ Your email list isn’t helping you grow

Why This Hurts Your Business:

Without visibility, even your best content won’t get seen.

If search engines can’t easily crawl, understand, and index your site—and if people aren’t actively engaging with it—your chances of organic growth drop to near zero.

✅ The Fix:

• Write for humans, optimise for Google: Focus on clear structure, intent-based keywords, and valuable answers.

• Use email as an SEO amplifier: Drive consistent traffic, improve dwell time, and increase link potential.

• Start small, win fast: Focus on low-competition, high-value opportunities and build momentum.

A coaching business with zero SEO background started publishing 1 blog post per week using long-tail keywords and shared each one via email with their list of 900 people.

Here’s what happened in 90 days:

📈 +47% increase in organic traffic

📧 2X blog engagement from email clicks

🔗 6 new backlinks from newsletters and community shares

No advanced tech. Just smart, simple strategy.

⚡ 5 Wins: Beginner SEO That Actually Ranks

1️⃣ Use Long-Tail Keywords with High Intent

💡 The Win: You’ll compete where you can win—not just where you hope to.

🛠️ Why It Works:

“SEO tips” is saturated.

But “SEO tips for mental health coaches” has less competition and attracts highly relevant traffic.

These keywords are more likely to convert and easier to rank for.

🎯 Action Tip:

Use tools like AnswerThePublic, Ubersuggest, or Google’s “People Also Ask” box to generate keyword ideas.

Then build blog titles around them:

→ “How [Your Niche] Can Use SEO to Rank in 2025”

→ “Top 5 Keywords Every [Your Role] Should Target This Year”

2️⃣ Nail Your Titles, Meta Descriptions & H1s

💡 The Win: They’re the first thing Google and your audience see—make them count.

🛠️ Why It Works:

These elements help search engines understand your content and convince users to click. Clear, compelling messaging with your primary keyword = higher CTR + better rankings.

🎯 Action Tip:

Audit 5 of your most important pages.

→ Is your target keyword in the title?

→ Does the meta clearly describe value?

→ Is your H1 helpful and specific?

If not—rewrite them this week.

3️⃣ Build Internal Links That Guide Google (and Your Readers)

💡 The Win: You’re helping Google crawl your site and keeping people engaged longer.

🛠️ Why It Works:

Google treats links like roads.

No links = dead ends.

Smart internal linking helps authority flow across your content and keeps readers discovering more.

🎯 Action Tip:

Link newer blog posts from older, high-performing ones.

Use anchor text that describes what the link is about (not “click here”).

4️⃣ Use Email to Amplify SEO Wins

💡 The Win: More traffic → more engagement → better rankings.

🛠️ Why It Works:

When you send email traffic to blog posts, you’re signalling relevance and encouraging longer sessions. That improves behaviour metrics Google does care about.

🎯 Action Tip:

Next time you publish a blog:

→ Write a 3-sentence teaser in your newsletter.

→ Include one irresistible reason to click.

→ Link them to your blog—not your homepage.

Bonus: ask readers to share it if they find it helpful. Backlinks start here.

5️⃣ Prioritise Mobile Speed & UX

💡 The Win: You’ll keep people on your site—and keep Google happy.

🛠️ Why It Works:

Site speed and mobile UX are ranking factors.

Slow, glitchy, or unreadable sites push people away (and tell search engines your content isn’t worth showing).

🎯 Action Tip:

Test your site with Google PageSpeed Insights.

→ Mobile score below 80?

→ Compress images, reduce scripts, and simplify your theme to improve performance fast.

✅ Take Action This Week:

🔍 Do basic keyword research—target 3 long-tail terms

✏️ Optimise 5 key title tags, meta descriptions, and H1s

🔗 Add 2–3 internal links to every new blog post

📧 Share a recent blog post with your list—include a teaser

⚙️ Run a speed test and fix your biggest mobile UX issues

You don’t need to master every SEO technique to start ranking.

You just need to start with the right steps—and actually take them.

Let’s make SEO simple, actionable, and finally start working for your business.

Talk soon