If your emails aren’t getting opened—or worse, opened but ignored. You’re not alone!

But here’s the truth in 2025:

Email marketing still delivers the highest ROI of any digital channel. $42+ for every $1 spent—but only if your strategy evolves with the times.

Right now, the smartest marketers are using a multi-touch system:

✅ Precision-crafted emails built on behavioural data

✅ Dynamic retargeting to stay top-of-mind beyond the inbox

✅ Automated journeys designed to convert in real time

Let’s break down the tactics that are working today and how you can use them to maximize results.

📊 3 Proven Plays to Increase Open Rates, Engagement & Conversions

1️⃣ Subject Lines That Stop the Scroll

Why it matters in 2025:

With Gmail’s AI-powered previewing and users skimming inboxes faster than ever, your subject line and first 50 characters of preview text = prime real estate.

Do this:

• Use urgency, personalisation, or bold claims

• Add emojis strategically (they boost open rates by 13% on mobile)

• Keep it under 10 words

• Always A/B test

Try this:

• “Still thinking it over? Let us sweeten the deal”

• “Last chance: Your 20% offer vanishes tonight”

• “You clicked. You browsed. You didn’t buy, yet.”

2️⃣ Retarget Email Non-Openers with Dynamic Ads

Why it’s essential in 2025:

Only 22–28% of your list opens emails. That’s where retargeting ads step in to catch attention across platforms.

Here’s the move:

• Sync your email platform with Meta & Google Ads

• Retarget non-openers with offers based on their email behaviour

• Use smart product ads for viewed items or cart abandons

Pro tip:

Use “email open + site visit but no conversion” as a retargeting audience, it’s pure gold.

3️⃣ Automate Smarter, Personalise Deeper

The 2025 reality:

Inbox fatigue is real. Generic emails get deleted. But behaviour-based automation? Converts like crazy.

How to do it right:

• Trigger flows from browsing, clicks, or cart activity

• Personalise beyond the name: use past behaviour, interests, and timing

• Build 3-email sequences for each funnel stage (interest, intent, conversion)

Winning flow:

Cart Abandonment Sequence

1️⃣ “Still deciding? Here’s what others are saying” (1 hr after)

2️⃣ “Your cart’s lonely, and here’s 10% to fix that” (24 hrs)

3️⃣ “Last chance: This deal expires in 6 hours” (48 hrs)

🚀 Growth Fix: Turn Your Emails into Conversion Engines

The Problem:

Your emails go out, but they don’t convert. Why?

🚫 Subject lines don’t spark interest

🚫 You’re not following up beyond the inbox

🚫 Automation isn’t personalised or timely

The Impact:

• Missed sales

• Cold leads

• ROI falling short

The Fix:

✅ A/B test subject lines weekly

✅ Retarget non-engaged subscribers with compelling offers

✅ Use automation to strike when intent is high

If you are a Skincare DTC brand you could do the following:

Tactics Used:

• Personalised “welcome” flow based on quiz answers

• Retargeted cart abandoners with skincare reviews

• Split-tested subject lines using curiosity vs. benefits

Based on our experience, we’ve had these results (30 Days):

• +31% open rate increase

• +22% higher click-through rate

• +35% boost in email-attributed revenue

🎯 Your Action Plan (Start Today)

Here’s what to do next:

✅ Test 2–3 new subject lines this week. Short, punchy, curiosity-driven

✅ Set up a retargeting ad campaign for recent non-openers or cart abandoners

✅ Build or refine your cart recovery flow, automated, personalised, irresistible

No more sending and hoping.

Email + retargeting = your most profitable combo in 2025.

Final Word:

In 2025, inboxes are smarter and more competitive than ever.

But with the right approach, email becomes your most direct, high-converting channel.

You’re not just sending emails. You’re starting conversations, building trust, and driving sales.

Let’s make every message count.

To better clicks, higher opens, and smarter follow-ups.

Happy marketing!