If your emails aren’t getting opened—or worse, opened but ignored. You’re not alone!
But here’s the truth in 2025:
Email marketing still delivers the highest ROI of any digital channel. $42+ for every $1 spent—but only if your strategy evolves with the times.
Right now, the smartest marketers are using a multi-touch system:
✅ Precision-crafted emails built on behavioural data
✅ Dynamic retargeting to stay top-of-mind beyond the inbox
✅ Automated journeys designed to convert in real time
Let’s break down the tactics that are working today and how you can use them to maximize results.
📊 3 Proven Plays to Increase Open Rates, Engagement & Conversions
1️⃣ Subject Lines That Stop the Scroll
Why it matters in 2025:
With Gmail’s AI-powered previewing and users skimming inboxes faster than ever, your subject line and first 50 characters of preview text = prime real estate.
Do this:
Use urgency, personalisation, or bold claims
Add emojis strategically (they boost open rates by 13% on mobile)
Keep it under 10 words
Always A/B test
Try this:
“Still thinking it over? Let us sweeten the deal”
“Last chance: Your 20% offer vanishes tonight”
“You clicked. You browsed. You didn’t buy, yet.”
2️⃣ Retarget Email Non-Openers with Dynamic Ads
Why it’s essential in 2025:
Only 22–28% of your list opens emails. That’s where retargeting ads step in to catch attention across platforms.
Here’s the move:
Sync your email platform with Meta & Google Ads
Retarget non-openers with offers based on their email behaviour
Use smart product ads for viewed items or cart abandons
Pro tip:
Use “email open + site visit but no conversion” as a retargeting audience, it’s pure gold.
3️⃣ Automate Smarter, Personalise Deeper
The 2025 reality:
Inbox fatigue is real. Generic emails get deleted. But behaviour-based automation? Converts like crazy.
How to do it right:
Trigger flows from browsing, clicks, or cart activity
Personalise beyond the name: use past behaviour, interests, and timing
Build 3-email sequences for each funnel stage (interest, intent, conversion)
Winning flow:
Cart Abandonment Sequence
1️⃣ “Still deciding? Here’s what others are saying” (1 hr after)
2️⃣ “Your cart’s lonely, and here’s 10% to fix that” (24 hrs)
3️⃣ “Last chance: This deal expires in 6 hours” (48 hrs)
🚀 Growth Fix: Turn Your Emails into Conversion Engines
The Problem:
Your emails go out, but they don’t convert. Why?
🚫 Subject lines don’t spark interest
🚫 You’re not following up beyond the inbox
🚫 Automation isn’t personalised or timely
The Impact:
Missed sales
Cold leads
ROI falling short
The Fix:
✅ A/B test subject lines weekly
✅ Retarget non-engaged subscribers with compelling offers
✅ Use automation to strike when intent is high
If you are a Skincare DTC brand you could do the following:
Tactics Used:
Personalised “welcome” flow based on quiz answers
Retargeted cart abandoners with skincare reviews
Split-tested subject lines using curiosity vs. benefits
Based on our experience, we’ve had these results (30 Days):
+31% open rate increase
+22% higher click-through rate
+35% boost in email-attributed revenue
🎯 Your Action Plan (Start Today)
Here’s what to do next:
✅ Test 2–3 new subject lines this week. Short, punchy, curiosity-driven
✅ Set up a retargeting ad campaign for recent non-openers or cart abandoners
✅ Build or refine your cart recovery flow, automated, personalised, irresistible
No more sending and hoping.
Email + retargeting = your most profitable combo in 2025.
Final Word:
In 2025, inboxes are smarter and more competitive than ever.
But with the right approach, email becomes your most direct, high-converting channel.
You’re not just sending emails. You’re starting conversations, building trust, and driving sales.
Let’s make every message count.
To better clicks, higher opens, and smarter follow-ups.
Happy marketing!
