🚀 Big wins from small tweaks - Over 135 Quick Marketing Wins - Issue 253

Want to kickstart 2025 with big wins from small tweaks? January is all about mastering the essentials and applying smart strategies for quick, impactful growth. This week, we’re doing just that—with a game-changing gift just for you.

🎉 Access to the Ultimate Marketing Quick Wins

Over 135 proven, actionable tactics across channels to fuel your growth—fast. You won’t find this asset anywhere else, and it’s free inside this email only.

Tactic 1 - Start Strong with the Marketing Funnel: Your Success Blueprint 💡 

What it is: The marketing funnel describes the journey your potential customers take—from the moment they first hear about your brand to the point where they make a purchase (and beyond). It typically consists of three main stages:

1. Awareness: When a potential customer first discovers your brand.

2. Consideration: When they’re researching and evaluating their options.

3. Decision: When they choose to make a purchase.

Why it matters: Without a clear understanding of your funnel, your marketing efforts can feel scattered and ineffective. Knowing where your audience is in the funnel allows you to create targeted messaging that resonates, engages, and converts.

Many marketers make the mistake of jumping straight to conversion tactics without addressing the earlier stages. This often leads to wasted efforts. For example, a social media campaign targeting cold leads with “Buy Now” messages won’t perform well if your audience isn’t familiar with your brand yet.

Quick win:

• Awareness: Use SEO-driven blog posts, engaging videos, and shareable social media content to reach new audiences.

• Consideration: Offer in-depth resources like webinars, case studies, or comparison guides to build trust and help leads evaluate your brand.

• Decision: Incentivise action with limited-time offers, product demos, or testimonials.

👉 Action Tip: Review your current content and identify which funnel stage each piece addresses. Fill in any gaps to create a seamless journey for your audience.

Tactic 2 - Tackle CAC Like a Pro: Simplify Growth 💸 

What it is: Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer. It includes your marketing spend, sales team costs, and any additional resources you use to convert leads.

Why it matters: CAC is one of the most critical metrics for evaluating the efficiency of your marketing strategy. A high CAC means you’re spending too much to acquire customers, which can hurt your profitability. Conversely, a low CAC paired with strong customer lifetime value (CLV) is a sign of a healthy, scalable business.

• A high CAC might indicate inefficiencies in your marketing funnel or a need to refine your audience targeting.

• Understanding CAC can also help you determine where to invest more. For instance, if one channel yields a lower CAC than others, you may want to scale those efforts.

Quick win: Start tracking your CAC by breaking it down into smaller components. For example:

1. Advertising spend

2. Content creation costs

3. Sales team expenses

4. Lead generation tools or platforms

Once calculated, compare your CAC against the revenue generated per customer. A ratio of 3:1 (revenue to CAC) is often considered ideal in digital marketing.

👉 Action Tip: Identify your most cost-effective acquisition channels. Double down on them while testing improvements for underperforming channels.

Tactic 3 - Create a Content Calendar You’ll Stick To 📅 

What it is: A content calendar is a strategic planning tool that outlines what content you’ll publish, when, and where. It helps ensure your marketing stays consistent, aligned with your goals, and relevant to your audience.

Why it matters: Without a content calendar, you risk creating ad-hoc content that lacks cohesion or fails to support your broader marketing objectives. A well-planned calendar ensures you’re always ahead of the curve—proactively creating content that matches seasonal trends, product launches, or campaign cycles.

• A content calendar also provides clarity across your team. Designers, writers, and social media managers can work in sync, knowing exactly what needs to be created and when.

• It helps you spot opportunities for repurposing content. For instance, a blog post could be turned into a series of social media graphics, an email newsletter section, or even a webinar topic.

Quick win: Build your calendar with these steps:

1. Identify your key themes for the quarter—are you launching a product, focusing on customer retention, or building brand awareness?

2. Choose your content types: blogs, emails, videos, social posts, etc.

3. Plan around important dates like holidays, industry events, or product launches.

4. Use tools like Asana, Trello, or Google Sheets to map everything out visually.

👉 Action Tip: Start with a simple weekly structure. For example:

• Monday: Share a blog post.

• Wednesday: Post an educational tip or infographic.

• Friday: Send a newsletter or post a behind-the-scenes video.

Consistency matters more than perfection—get started and refine as you go!

 💡 Tool to use! Asana – Your Content Calendar Sidekick

Why it’s great: Asana simplifies your content workflow, keeping everything organised and on schedule. From planning to publishing, it’s your one-stop tool for managing content seamlessly.

How to use it:

1. Visual Boards: Create columns like “Ideas,” “In Progress,” and “Published” to track content at a glance.

2. Team Assignments: Assign tasks, set deadlines, and add details or attachments for clarity.

3. Integrations: Link tools like Google Drive or Canva for easy access to drafts and assets.

4. Calendar View: Stay ahead by mapping out your content for weeks or months.

Quick win: Start with a weekly calendar:

• Monday: Plan your posts.

• Tuesday: Draft blogs or emails.

• Friday: Review and schedule.

👉 Action Tip: Build your first content calendar in Asana today. Use colour-coding for blog, email, and social tasks—it’s a game-changer!

 🌟 The Ultimate list of Marketing Quick Wins

📘 Over 135 bite-sized strategies to unlock growth in every channel: social, email, content, and more.

Why it’s unmissable: These tried-and-tested quick wins are ready to implement—no complicated tactics, just results.

👉 Your chance to grab it: Available here for subscribers. Don’t miss out!

This Week's Trending Tactic: Personalisation Is Power 🔥 

Customers expect tailored experiences. From email campaigns to product recommendations, personalisation boosts engagement and conversions.

👉 Action Tip: Start small—add customer names to emails or use dynamic content for tailored suggestions.

In the news this week!

Advertisers Concerned Over TikTok Ban’s Impact - Read more on Business Insider

The U.S. Supreme Court’s decision to uphold a law targeting TikTok’s Chinese ownership creates uncertainty for advertisers. With the ban set to begin January 19, 2025, brands are reallocating budgets to platforms like Instagram Reels and YouTube Shorts, though these lack TikTok’s unique engagement.

Meta’s Community Notes Excludes Paid Ads - Read more on WSJ

Meta’s new “Community Notes” feature will apply only to organic posts, not paid advertisements. While this adds transparency to user-generated content, marketers are eager for more clarity on how this affects their strategies.

Beauty Brands Brace for Potential TikTok Ban - Read more on Vogue Business

Beauty brands are planning for a TikTok ban by diversifying their strategies. Many are focusing on email marketing, SMS campaigns, and experiential marketing, while also repurposing TikTok content for Instagram and YouTube.

Instagram’s 2025 Vision: Opportunities for Marketers - Read more on SMK

Instagram is focusing on creativity, AI integration, and deeper connections for 2025. Marketers can leverage these innovations to create more engaging and personalised campaigns.

Marketers Shift Focus to Automation Investments - Read more on Marketing Dive

Marketers are increasingly adopting automation tools to drive efficiency. However, many focus on short-term fixes rather than comprehensive strategies, highlighting the need for a more integrated AI approach.

Your Next Step: Get the Wins & Start Growing 🌱 

Your journey to marketing success starts with small, consistent actions. Dive into this email, grab the free guide, and apply just one quick win today!

Have questions or ideas to share? Hit reply—I’d love to hear from you!

Cheers,

P.S. Know someone who could use a boost in their marketing game? Share this email with them and help them kickstart their journey! 📩