Hey there,

Search is changing and it’s happening faster than most marketers realise.

In 2015, “voice search” was a novelty.

Today?

👉 58% of consumers use voice search weekly

👉 30% of all web browsing is now screenless

👉 Smart speakers are in over 80 million U.S. households

By 2025, voice will drive a massive share of local and mobile queries.

If your brand isn’t optimised, you’re about to become invisible.

This week, we’re breaking down exactly how to prepare for the next frontier of SEO - voice search and how to win when people stop typing and start talking.

🚨 The Problem: Your SEO Is Stuck in 2019

Most websites are still built for keyboard searches:

• Short keywords

• Desktop-first design

• Long-winded blog posts

But voice search is different:

❌ People don’t talk like they type.

❌ They expect instant answers.

❌ Voice assistants read one answer - not page 3 of Google.

If you’re not the #1 result (or the featured snippet), you’re not even in the conversation.

✅ The Fix: Optimise for Conversational, Intent-Driven Queries

Voice search is all about natural language, speed, and context.

To dominate, you need to:

• Speak the way people speak

• Structure content for quick answers

• Build technical SEO for mobile + speed

Here’s the full playbook.

📊 5 Keys to Voice Search SEO Success

These aren’t surface tips, these are foundational shifts to future-proof your SEO.

1️⃣ Target Conversational, Long-Tail Keywords

Why it matters: Voice queries are 76% longer than typed searches.

💡 How to do it:

• Optimise for question-based phrases: “How do I…”, “What’s the best…”, “Where can I…”

• Use tools like AnswerThePublic, SEMrush, or Google’s “People Also Ask” to find real spoken queries.

• Build content around natural language, not robotic keyword stuffing.

Example:

❌ “best pizza NYC”

✅ “Where can I get the best thin-crust pizza in Manhattan?”

2️⃣ Win the Featured Snippet (Position Zero)

Why it matters: Voice assistants pull answers directly from featured snippets.

💡 How to do it:

• Create clear, concise answers (30–40 words) inside your content.

• Use bullet points, numbered lists, and Q&A sections.

• Add schema markup so Google understands context.

Pro Tip: Each page should answer one core question in a way that can be read aloud in under 30 seconds.

3️⃣ Optimise for Local Voice Searches

Why it matters: 58% of voice searches are local intent (“near me”).

💡 How to do it:

• Claim and optimise your Google Business Profile.

• Use consistent NAP (Name, Address, Phone) data everywhere.

• Add location-based keywords: “open now,” “near [landmark],” “best [service] in [city].”

• Encourage reviews - assistants love trusted businesses with strong ratings.

Example:

“Hey Siri, where’s the best coffee near me?” → Google pulls the top-rated, closest shop with updated hours.

4️⃣ Build for Speed & Mobile

Why it matters: Voice search happens on phones and smart speakers - slow sites get skipped.

💡 How to do it:

• Improve Core Web Vitals: fast load times, stable layout.

• Use responsive design and mobile-first indexing.

• Compress images, lazy-load media, and enable caching.

Rule of thumb: If your site isn’t lightning-fast on 4G, you’re already behind.

5️⃣ Create FAQ & Structured Content

Why it matters: Assistants love direct answers.

💡 How to do it:

• Build FAQ pages answering every customer question in conversational language.

• Use schema markup for FAQ and How-To content.

• Group related questions together so one page captures multiple voice queries.

Example:

Instead of a 2,000-word essay on “how to clean leather shoes,” create:

Q: “How do I clean leather shoes at home?”

A: “Use a soft cloth, mild soap, and water. Dry naturally — no heat.”

A local HVAC company optimised their site for voice by:

✔️ Adding FAQ pages with conversational Q&A

✔️ Implementing schema for reviews and services

✔️ Claiming Google Business Profile and updating it weekly

Within 3 months:

• 41% increase in calls from “near me” searches

• 28% increase in featured snippet wins

• 35% drop in PPC spend because organic voice traffic skyrocketed

🛠️ Pro Tip: Tools to Accelerate Voice SEO

• AnswerThePublic – Find conversational queries

• Google Search Console – Identify long-tail opportunities

• Yoast / RankMath – Add schema markup easily

• PageSpeed Insights – Fix load speed issues

🎯 This Week’s To-Do List

📌 Audit your top 10 pages for voice-readiness:

• Are you targeting long-tail, natural questions?

• Do you have concise snippet-style answers?

• Is your mobile speed under 3 seconds?

📌 Add or update your FAQ pages with conversational answers.

📌 Claim/optimise your Google Business Profile.

📌 Implement schema markup for FAQs, How-To’s, and reviews.

Bottom line:

Voice search isn’t the future — it’s happening right now.

The brands that own the spoken answer will own the traffic.

Don’t wait for your competitors to start talking.

Start ranking for the way people actually speak.

Talk soon,