🚀 Advanced PPC Strategies to Boost ROI & Lower Costs | Issue 260

What if you could increase PPC conversions while lowering ad spend?

Too many businesses waste money on paid ads that don’t convert. But when you combine advanced PPC tactics with smart SEO strategies, you create a highly efficient, cost-effective system that drives results.

Today, we’re diving into pro-level PPC strategies and how SEO can actually lower your paid ad costs. Let’s go!

 📊 3 Quick Wins: Advanced PPC & SEO Strategies to Cut Costs & Boost ROI

1️⃣ Use Advanced Targeting to Reach High-Intent Buyers

💡 The Win: Stop wasting budget on cold traffic—target users who are ready to buy.

🛠 How & Why:

• Use retargeting ads to bring back previous visitors (cart abandoners, engaged blog readers).

• Layer demographic + behavioural data for ultra-specific targeting.

• Use Custom Audiences (Google & Meta) to target users who’ve interacted with your brand.

🎯 Actionable Tip: Exclude low-intent users (like job seekers, researchers) with negative keywords & audience exclusions.

2️⃣ Lower CPC by Improving Your Quality Score

💡 The Win: A high Quality Score = lower cost-per-click (Google literally rewards you with cheaper ads!).

🛠 How & Why:

• Optimise landing page experience (faster load times, mobile-friendly, clear CTAs).

• Match ad copy to search intent—Google favours relevant ads.

• Improve CTR (higher engagement = lower costs).

🎯 Actionable Tip: Run A/B tests on ad copy—sometimes, a single word change boosts CTR by 20%+.

3️⃣ Use SEO to Reduce Long-Term PPC Dependence

💡 The Win: The more organic traffic you get, the less you need to spend on paid ads.

🛠 How & Why:

• Rank for high-intent keywords & use PPC to fill gaps (instead of relying 100% on ads).

• Optimise blog posts for featured snippets (stealing top positions = free traffic!).

• Retarget organic visitors with PPC—these warm leads convert better.

🎯 Actionable Tip: Identify your highest-performing organic pages & create PPC ad variations to maximize conversions.

 🎉 Access to the Ultimate Marketing Quick Wins

Over 135 proven, actionable tactics across channels to fuel your growth—fast. You won’t find this asset anywhere else, and it’s free inside this email.

 🚀 Growth Fix: Smarter PPC, Lower Costs, Higher Conversions

The Problem:

You’re spending on PPC, but costs are rising, and conversions aren’t improving.

Why This Hurts Your ROI:

🚫 High CPC eats up your budget fast.

🚫 Poor ad targeting attracts the wrong audience.

🚫 No SEO strategy means you’re stuck paying for traffic forever.

The Fix:

✅ Use smarter targeting (retargeting, exclusions, audience layering).

✅ Improve Quality Score for lower CPC.

✅ Leverage SEO to reduce reliance on paid ads over time.

💡 Real-World Example:

We supported SaaS company in the HR category cut PPC costs by 30% in 90 days by:

1️⃣ Optimising landing pages for Quality Score improvements

2️⃣ Using negative keywords to filter out unqualified clicks

3️⃣ Retargeting organic visitors instead of paying for cold traffic

The result? Lower costs, higher conversions, and a stronger marketing funnel.

 🌟 The Ultimate list of Marketing Quick Wins

📘 Over 135 bite-sized strategies to unlock growth in every channel: social, email, content, and more.

Why it’s unmissable: These tried-and-tested quick wins are ready to implement—no complicated tactics, just results.

👉 Your chance to grab it: Available here for subscribers. Don’t miss out!

That’s a Wrap!

🎯 Take Action Now!

You don’t need a bigger ad budget—you need a better strategy.

✅ Audit Your Current PPC Campaigns – Identify areas where you’re overspending and optimise targeting.

✅ Fix Your Quality Score – Improve your landing pages, ad relevance, and CTR for cheaper clicks.

✅ Test SEO-Powered PPC – Find high-performing organic pages and turn them into high-converting ads.

📊 PPC isn’t just about spending—it’s about spending SMART.

Try these strategies & reply with your biggest PPC win or challenge!

Happy marketing,