💌 3 Email Secrets for Big Wins (Plus a Tool You’ll Love) - Issue 254

Ever feel like your emails are getting lost in cyberspace? You’re not alone—but here’s the good news: with a few strategic tweaks, your emails can go from “meh” to “WOW!” (Yes, that’s the technical term.) This week, we’re diving into three tactics that’ll transform your email game—and it’s easier than you think. Let’s get stuck in! 👇

 🎉 Access to the Ultimate Marketing Quick Wins

Over 135 proven, actionable tactics across channels to fuel your growth—fast. You won’t find this asset anywhere else, and it’s free inside this email only.

1️⃣ Nail Your Customer Onboarding with Laser Focus

Your onboarding emails are like the front door to your brand. Open it with a warm welcome and a clear path forward.

Why it matters:

A strong onboarding sequence helps turn curious new sign-ups into loyal, paying customers. It’s your chance to show them value, solve their problems, and build trust from the start.

Here’s how to win:

• Email 1: The Warm Welcome

  Open with a personal note. Thank them for joining, introduce your brand, and offer something helpful—like a free resource, discount code, or “getting started” guide.

  • Example Subject Line: “Welcome aboard! Here’s your free guide to [result they want].”

  • Quick Win: Include a single, clear CTA like: “Access your guide now →.”

• Email 2: The Quick Win

  Help them achieve a small, immediate result. For example:

  • Fitness brand? Share a 5-minute workout video.

  • SaaS company? Show them how to use one key feature.

  • E-commerce store? Highlight your best-selling product and why customers love it.

• Email 3: Build the Relationship

  Share a customer success story, testimonials, or a “Did you know?” tip to deepen their connection to your brand. Keep it light and engaging!

Pro Tip: Use tools like Klaviyo to trigger onboarding sequences based on user actions. If someone hasn’t opened Email 1, send a friendly nudge instead of Email 2.

2️⃣ Write Subject Lines That Demand to Be Opened

Subject lines are your first (and sometimes only) chance to grab attention. Let’s make them irresistible!

3 Types of Winning Subject Lines:

1. Curiosity-Piquing:

   • “You’re doing this wrong (here’s the fix)”

   • “What most [your audience] get wrong about [topic]”

2. Benefit-Focused:

   • “Double your open rates with this simple tip”

   • “Turn your emails into sales machines (here’s how)”

3. Personalised:

   • “Hey [Name], ready to level up your [result they want]?”

   • “Your [specific product] guide is waiting!”

Quick Wins:

• Keep it under 60 characters for better visibility on mobile.

• Test adding urgency, such as: “Last chance to boost your open rates today.”

• Use emojis sparingly to add personality, like: “Need better results? 📨 Open this!”

What NOT to do:

• Overuse ALL CAPS or gimmicks like “100% FREEEEEE!” It feels spammy and erodes trust.

Try This Challenge:

Write 3 versions of your next subject line, each using a different style above. A/B test them to see what resonates most with your audience.

3️⃣ Test, Tweak, Repeat: The A/B Testing Advantage

Ever feel like you’re throwing darts in the dark? A/B testing is your flashlight. 🔦

Here’s why you need it:

Small changes can lead to big wins. Maybe it’s a tweak to your CTA, a colour switch, or even a different greeting—testing helps you uncover what works best for YOUR audience.

A/B Testing in Action:

• Subject Lines: Test “Urgent: Your free guide is waiting” vs. “Here’s how to [solve their problem].”

• CTA Buttons: Compare “Get started now” in green vs. “Let’s go!” in orange.

• Layouts: Try a single-column design vs. a more visual, multi-section email.

What to Measure:

• Open Rates: Do your subject lines pull readers in?

• Click Rates: Is your CTA tempting enough to click?

• Conversions: Are your emails actually driving sales/sign-ups?

Example Win:

An e-commerce brand tested a red CTA button against their usual blue one and saw a 12% increase in click-throughs.

Quick Win: If you’re new to A/B testing, start with just one test per campaign—like comparing two subject lines. Keep it simple, track the results, and build from there.

 🌟 The Ultimate list of Marketing Quick Wins

📘 Over 135 bite-sized strategies to unlock growth in every channel: social, email, content, and more.

Why it’s unmissable: These tried-and-tested quick wins are ready to implement—no complicated tactics, just results.

👉 Your chance to grab it: Available here for subscribers. Don’t miss out!

Tool of the Week: Klaviyo

We’re not just saying it’s great—it truly delivers. Whether you’re setting up automated sequences or running A/B tests, Klaviyo makes your life easier.

What we love:

• Smart segmentation for super-targeted campaigns.

• Easy-to-read analytics that show what’s working.

• Pre-built templates to get you up and running fast.

👉 Explore Klaviyo now →

 🎯 Strategy Spotlight: Emails That Convert Like Crazy

Think of email marketing as the Swiss Army knife of your digital toolkit: versatile, powerful, and always reliable. But only when it’s used effectively.

Here’s a step-by-step email strategy for maximum ROI:

1. Segment Your Audience: Not all subscribers are created equal. Group them by behaviour, preferences, or stage in the customer journey.

2. Send the Right Message at the Right Time: Automate campaigns like:

   • Abandoned cart emails.

   • Post-purchase follow-ups.

   • Seasonal promotions.

3. Optimise with Data: Use your email analytics to refine. If open rates are low, tweak your subject lines. If clicks are lagging, rework your CTAs.

Hypothetical Scenario:

You’re an online skincare retailer. After a customer buys a moisturiser:

• Email 1: Thank them and share tips on getting the best results from the product.

• Email 2: Offer a discount on a complementary product like a serum.

• Email 3: Highlight customer reviews and success stories about using the two together.

The Result: A delighted customer who feels supported and is ready to buy again.

Over to You!

Which tactic will you try first? I’d love to hear your thoughts (or wins!)—just hit reply and share your story.

Here’s to building better emails, one tweak at a time! 💌

Cheers,

Stuart @ Get Marketing Powers

P.S. Know someone who could use a boost in their marketing game? Share this email with them and help them kickstart their journey! 📩