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The Monthly Marketing Toolkit
Welcome to the Monthly Marketing Toolkit, your go-to resource for staying on top of the latest and most effective marketing tools available today. This exclusive guide is curated to help marketers of all levels discover the best tools that can enhance productivity, creativity, and performance. Each month, we handpick and highlight tools across various categories, providing you with a comprehensive toolkit that empowers your marketing efforts. From content creation to AI innovations, this collection is designed to make your workflow more efficient, creative, and data-driven. Dive in and explore the powerful tools that can transform your marketing strategy!
Content Creation Tools
In the world of digital marketing, content is king. Creating engaging, high-quality content is essential for attracting and retaining customers. Content creation tools are designed to help marketers produce blog posts, social media visuals, videos, and more with ease. Whether you're a writer, designer, or video editor, these tools simplify the creative process, enabling you to bring your ideas to life. From AI-powered writing assistants to intuitive graphic design platforms, content creation tools help marketers deliver professional-grade content that resonates with audiences and drives results.
Jasper
Description: AI-powered writing assistant.
Primary Use Case: Generate content for blogs, ads, and social media.
Key Features: Template-based writing, SEO integration, content ideas.
Pricing: Starts at $49/month.
Example: A marketer can use Jasper to automate content creation for a company’s blog or social media platforms.
Canva
Description: Graphic design tool.
Primary Use Case: Create visuals for social media, presentations, and more.
Key Features: Drag-and-drop design, templates, stock images.
Pricing: Free with a pro version at $12.99/month.
Example: Use Canva to design social media posts and flyers.
Grammarly
Description: Writing assistant for grammar and style checking.
Primary Use Case: Enhance written content by fixing grammar, punctuation, and tone.
Key Features: Real-time grammar check, readability improvements.
Pricing: Free with a premium version at $12/month.
Example: Marketers can use Grammarly to ensure high-quality copy in email campaigns and blogs.
Lumen5
Description: Video creation platform.
Primary Use Case: Turn blog posts into engaging video content.
Key Features: AI video generation, custom branding.
Pricing: Starts at $29/month.
Example: Convert a blog post into a social media video for better engagement.
BuzzSumo
Description: Content research and idea generation tool.
Primary Use Case: Find trending topics and content ideas.
Key Features: Content analysis, social engagement data.
Pricing: Starts at $99/month.
Example: Discover popular blog topics in your industry to increase organic traffic.
Adobe Spark
Description: Design tool for creating videos and social posts.
Primary Use Case: Make visually engaging content for websites or social media.
Key Features: Templates, web/mobile optimisation.
Pricing: Free with premium at $9.99/month.
Example: Create Instagram story designs with ease.
Piktochart
Description: Infographic and presentation maker.
Primary Use Case: Create engaging visuals for reports and presentations.
Key Features: Easy-to-use editor, customisable templates.
Pricing: Free with a pro version at $24.99/month.
Example: Use Piktochart to create a marketing performance infographic.
VidIQ
Description: YouTube video optimisation tool.
Primary Use Case: Optimise YouTube video titles, descriptions, and tags.
Key Features: Keyword research, video analytics.
Pricing: Starts at $7.50/month.
Example: Use VidIQ to improve SEO on YouTube channels and gain more views.
Descript
Description: Audio and video editing tool with transcription features.
Primary Use Case: Edit podcasts and videos easily.
Key Features: Audio transcription, video editing, screen recording.
Pricing: Starts at $12/month.
Example: Create podcasts and video content with seamless editing features.
InVideo
Description: Video editing platform.
Primary Use Case: Quickly create professional-quality videos for social media and marketing.
Key Features: Templates, text-to-video, advanced editing tools.
Pricing: Free with a pro version at $15/month.
Example: Use InVideo to create promotional videos for products or services.
Analytics Tools
Understanding the performance of your marketing efforts is critical for success. Analytics tools provide the data-driven insights you need to measure and optimise campaigns, track key performance indicators (KPIs), and make informed decisions. These tools help you monitor website traffic, user behaviour, conversion rates, and much more. With powerful reporting and real-time analysis, analytics tools allow marketers to adjust strategies on the fly and continuously improve campaign outcomes, ensuring your efforts are always aligned with your business goals.
Google Analytics
Description: A powerful web analytics tool for tracking website traffic.
Primary Use Case: Measure website visitor behaviour, track conversion goals.
Key Features: Real-time reporting, audience segmentation, funnel tracking.
Pricing: Free with a premium version (Google Analytics 360).
Example: Use Google Analytics to measure traffic from different channels and adjust your content strategy accordingly.
Mixpanel
Description: Advanced analytics tool for tracking user behaviour in apps and websites.
Primary Use Case: Understand user interactions, engagement, and retention.
Key Features: Event tracking, cohort analysis, funnel reports.
Pricing: Free with paid versions starting at $25/month.
Example: Track user engagement for a SaaS product and improve customer retention with targeted messaging.
Hotjar
Description: Heatmap and behaviour analytics tool.
Primary Use Case: Visualise user behaviour on websites through heatmaps and session recordings.
Key Features: Heatmaps, session recordings, feedback polls.
Pricing: Free with a paid version starting at $39/month.
Example: Use Hotjar to identify where users are clicking most on a landing page and optimise accordingly.
Kissmetrics
Description: Analytics platform focused on customer acquisition and retention.
Primary Use Case: Track the customer journey and improve conversion rates.
Key Features: Customer cohorting, funnel tracking, conversion tracking.
Pricing: Starts at $299/month.
Example: Analyse customer cohorts to tailor personalised offers based on their behaviour.
Piwik PRO
Description: Advanced analytics suite with user-centric reporting features.
Primary Use Case: Measure website traffic and user interactions in a privacy-compliant way.
Key Features: Customisable dashboards, data ownership, visitor segmentation.
Pricing: Custom pricing.
Example: Use Piwik PRO to monitor the performance of your site’s key landing pages.
ChartMogul
Description: Subscription analytics tool for SaaS businesses.
Primary Use Case: Track MRR, churn, LTV, and other subscription-based metrics.
Key Features: Automated revenue tracking, cohort analysis, integrations with payment systems.
Pricing: Starts at $100/month.
Example: Analyse monthly recurring revenue (MRR) and optimise pricing strategies.
Tableau
Description: Data visualisation and business intelligence platform.
Primary Use Case: Turn raw data into actionable insights through visuals.
Key Features: Interactive dashboards, customisable reports, data blending.
Pricing: Starts at $70/user/month.
Example: Visualise performance data from multiple campaigns to identify trends.
AdEspresso
Description: Facebook and Instagram ad optimisation tool.
Primary Use Case: Create, test, and optimise paid social media campaigns.
Key Features: A/B testing, advanced reporting, budget management.
Pricing: Starts at $49/month.
Example: Use AdEspresso to test multiple ad creatives and target audiences for better ROI.
Crazy Egg
Description: Heatmap and website optimisation tool.
Primary Use Case: Analyse user behaviour and optimise conversion paths.
Key Features: Heatmaps, scrollmaps, A/B testing.
Pricing: Starts at $24/month.
Example: Use Crazy Egg to identify the most engaging content on a landing page and improve its design.
Segment
Description: Customer data platform for collecting and managing analytics data.
Primary Use Case: Consolidate customer data across multiple touchpoints.
Key Features: Data routing, integrations, event tracking.
Pricing: Free with a premium version starting at $120/month.
Example: Use Segment to integrate data from your website, CRM, and email platform to create a unified view of your customer journey.
Social media is one of the most powerful channels for reaching and engaging your audience. Social media management tools are designed to streamline the process of planning, scheduling, and analysing social media content across multiple platforms. These tools help marketers save time, maintain consistency, and drive engagement with their target audience. Whether you’re managing content calendars, responding to customer inquiries, or tracking campaign performance, social media management tools are essential for maintaining a strong and effective social media presence.
Buffer
Description: Social media scheduling and management tool.
Primary Use Case: Schedule posts and analyse social media performance.
Key Features: Post scheduling, analytics, team collaboration.
Pricing: Starts at $15/month.
Example: Schedule posts across multiple platforms like Facebook and Instagram, while analysing performance with Buffer’s built-in analytics.
Hootsuite
Description: Comprehensive social media management platform.
Primary Use Case: Manage multiple social accounts and track engagement.
Key Features: Post scheduling, analytics, team collaboration.
Pricing: Starts at $19/month.
Example: Use Hootsuite to schedule posts and monitor customer interactions across all your social channels in one place.
Later
Description: Visual social media planner and scheduler.
Primary Use Case: Plan and schedule Instagram posts with a focus on visuals.
Key Features: Drag-and-drop scheduling, visual content calendar, Instagram analytics.
Pricing: Free with a premium version starting at $12.50/month.
Example: Use Later to plan your Instagram feed’s visual aesthetic and schedule posts in advance.
Sprout Social
Description: Social media management platform with reporting features.
Primary Use Case: Engage with followers, schedule posts, and analyse results.
Key Features: Scheduling, social inbox, reporting tools.
Pricing: Starts at $99/month.
Example: Respond to customer inquiries in real-time using the social inbox feature of Sprout Social.
SocialBee
Description: Social media scheduling and content repurposing tool.
Primary Use Case: Automate the scheduling and repurposing of content.
Key Features: Content categories, evergreen posts, social media analytics.
Pricing: Starts at $19/month.
Example: Repurpose your top-performing content and schedule it for consistent engagement across platforms.
Agorapulse
Description: Social media management platform focused on engagement.
Primary Use Case: Schedule posts, monitor mentions, and track results.
Key Features: Social listening, analytics, competitor analysis.
Pricing: Starts at $79/month.
Example: Use Agorapulse’s social listening feature to monitor brand mentions and engage with customers in real-time.
Zoho Social
Description: Social media management and automation tool.
Primary Use Case: Schedule posts, track mentions, and analyse performance.
Key Features: Multi-platform scheduling, reporting, team collaboration.
Pricing: Starts at $10/month.
Example: Collaborate with your marketing team to schedule content and track analytics.
Sendible
Description: Social media scheduling tool designed for agencies.
Primary Use Case: Manage multiple clients’ social media accounts.
Key Features: Client management, post scheduling, reporting.
Pricing: Starts at $29/month.
Example: Manage social media accounts for multiple clients, schedule posts, and provide detailed reports.
CoSchedule
Description: Marketing calendar and social media management tool.
Primary Use Case: Plan and schedule marketing campaigns across platforms.
Key Features: Content calendar, task management, post scheduling.
Pricing: Starts at $29/month.
Example: Use CoSchedule’s marketing calendar to organise and automate your content schedule across multiple channels.
Tailwind
Description: Social media scheduling tool specialising in Pinterest and Instagram.
Primary Use Case: Schedule and optimise Pinterest and Instagram posts.
Key Features: Tailwind Tribes, smart loop, analytics.
Pricing: Starts at $9.99/month.
Example: Schedule Pinterest posts and analyse performance for increased pin engagement.
Paid Advertising Tools
Paid advertising is a powerful way to accelerate your marketing efforts and reach specific audiences with tailored messages. Paid advertising tools are designed to help marketers create, manage, and optimise ad campaigns across various platforms, such as Google Ads, Facebook, and LinkedIn. These tools streamline the ad creation process, provide in-depth performance analysis, and allow for easy adjustments to maximize return on investment (ROI). With the right paid advertising tools, marketers can reach the right audience at the right time with the right message.
AdEspresso
Description: Facebook and Instagram ad optimisation tool.
Primary Use Case: Create, test, and optimise paid social media campaigns.
Key Features: A/B testing, advanced reporting, budget management.
Pricing: Starts at $49/month.
Example: Use AdEspresso to test multiple ad creatives and target audiences for better ROI.
Google Ads Editor
Description: Google Ads management tool.
Primary Use Case: Manage Google Ads campaigns offline and bulk edit ads.
Key Features: Bulk editing, offline campaign management, reporting tools.
Pricing: Free.
Example: Use Google Ads Editor to quickly manage large-scale Google Ads campaigns and make bulk adjustments.
WordStream
Description: Paid search advertising optimisation tool.
Primary Use Case: Optimise and manage Google Ads and Bing Ads campaigns.
Key Features: Performance tracking, keyword research, bidding recommendations.
Pricing: Starts at $199/month.
Example: Use WordStream to optimise your paid search campaigns and get detailed keyword recommendations.
Facebook Ads Manager
Description: Tool for managing Facebook and Instagram advertising.
Primary Use Case: Set up and manage ads across Facebook and Instagram.
Key Features: Advanced targeting options, A/B testing, detailed analytics.
Pricing: Free.
Example: Use Facebook Ads Manager to segment audiences and measure campaign success through detailed analytics.
SpyFu
Description: Competitive research tool for paid search marketing.
Primary Use Case: Research competitor ad strategies and find profitable keywords.
Key Features: Competitor analysis, keyword tracking, ad spending insights.
Pricing: Starts at $39/month.
Example: Use SpyFu to analyse competitors’ paid search strategies and uncover new opportunities for your campaigns.
Criteo
Description: Retargeting platform for paid advertising.
Primary Use Case: Deliver personalised ads based on user behaviour across the web.
Key Features: AI-driven retargeting, dynamic creative optimisation.
Pricing: Custom pricing.
Example: Use Criteo to re-engage visitors who have abandoned their shopping carts on your eCommerce website.
Taboola
Description: Content recommendation and native advertising platform.
Primary Use Case: Promote content through native advertising across top websites.
Key Features: Content recommendations, real-time performance reporting.
Pricing: Custom pricing.
Example: Use Taboola to run native ads for blog posts and drive traffic from other publishers’ sites.
LinkedIn Campaign Manager
Description: Ad platform for running LinkedIn campaigns.
Primary Use Case: Target professionals with tailored ads on LinkedIn.
Key Features: Advanced targeting, lead generation forms, performance tracking.
Pricing: Free (pay-per-click basis).
Example: Use LinkedIn Campaign Manager to target specific industries and job titles with sponsored content.
Bing Ads
Description: Microsoft’s advertising platform for search ads.
Primary Use Case: Advertise on Bing’s search network.
Key Features: Keyword targeting, budget control, campaign automation.
Pricing: Custom pricing.
Example: Run paid search ads on Bing’s network to reach an additional audience that may not be using Google.
Outbrain
Description: Native advertising platform focused on content promotion.
Primary Use Case: Promote your content through native ads across top publishers.
Key Features: AI-driven recommendations, customisable ad formats, analytics.
Pricing: Custom pricing.
Example: Promote blog posts through Outbrain’s content discovery network to increase traffic and engagement.
AI Tools
Artificial intelligence (AI) is revolutionising the marketing landscape by automating tasks, generating insights, and enhancing creative processes. AI tools are becoming indispensable for marketers, offering advanced capabilities that simplify complex tasks, such as content generation, customer segmentation, and predictive analytics. These tools leverage machine learning and natural language processing to deliver personalised experiences, improve targeting, and optimise campaigns. Embracing AI tools can help marketers work smarter, not harder, and unlock new levels of efficiency and creativity.
ChatGPT (OpenAI)
Description: AI-powered language model for text generation.
Primary Use Case: Generate creative copy, automate customer support, and more.
Key Features: Natural language processing, customisable tone, multi-domain knowledge.
Pricing: Free (with paid tiers available).
Example: Use ChatGPT to write blog posts, automate customer inquiries, or craft social media content.
Writesonic
Description: AI content generation platform.
Primary Use Case: Automate blog posts, landing pages, ads, and more.
Key Features: Multiple templates, SEO optimisation, language support.
Pricing: Starts at $19/month.
Example: Generate SEO-optimised blog content for your website and save time on copywriting.
MidJourney
Description: AI tool for generating images and artwork.
Primary Use Case: Create custom graphics and artwork for marketing materials.
Key Features: AI-driven artwork generation, creative prompts, style customisation.
Pricing: Starts at $10/month.
Example: Use MidJourney to create eye-catching visuals for social media posts and ad campaigns.
Description: AI-powered copywriting tool for marketing teams.
Primary Use Case: Generate headlines, product descriptions, and ad copy.
Key Features: Customisable tones, multilingual support, integration with social media platforms.
Pricing: Starts at $49/month.
Example: Use Copy.ai to write effective product descriptions or ad copy with minimal effort.
Frase
Description: AI-driven SEO and content research platform.
Primary Use Case: Conduct research and generate content for SEO optimisation.
Key Features: Content research, SERP analysis, AI content writing.
Pricing: Starts at $14.99/month.
Example: Use Frase to generate high-ranking content ideas for blog posts and optimise for search engines.
Surfer SEO
Description: AI-powered on-page SEO optimisation tool.
Primary Use Case: Optimise web pages and blog posts for better search rankings.
Key Features: Content analysis, keyword suggestions, real-time SEO optimisation.
Pricing: Starts at $59/month.
Example: Use Surfer SEO to optimise a blog post’s content and improve organic search visibility.
NeuralText
Description: AI-powered SEO content and writing tool.
Primary Use Case: Write and optimise SEO content using AI.
Key Features: Content ideas, keyword optimisation, writing assistant.
Pricing: Starts at $19/month.
Example: Generate SEO-friendly blog posts and website content that ranks well on Google.
AI Writer
Description: Automated writing tool for content generation.
Primary Use Case: Generate high-quality content for blogs and websites.
Key Features: AI-based text generation, customisable outputs, plagiarism checker.
Pricing: Starts at $19/month.
Example: Use AI Writer to create unique articles and blog posts in minutes.
ContentBot
Description: AI-powered content generation tool for marketers.
Primary Use Case: Write copy for ads, blogs, and websites.
Key Features: Multiple content templates, email generation, AI content feedback.
Pricing: Starts at $29/month.
Example: Use ContentBot to craft product descriptions and email newsletters quickly.
Scalenut
Description: AI content creation tool with a focus on SEO.
Primary Use Case: Generate SEO-optimised content using AI.
Key Features: SEO research, keyword analysis, blog post generation.
Pricing: Starts at $39/month.
Example: Generate long-form SEO articles optimised for higher search rankings.
Wrapping Up Your Toolkit
With this curated list of top marketing tools, you are well-equipped to take your marketing efforts to new heights. From content creation and social media management to advanced AI tools and paid advertising, these tools are designed to help marketers work smarter, streamline their processes, and deliver more effective campaigns. Whether you're optimising SEO, automating email marketing, or generating creative visuals, these resources will help you stay ahead of the curve. Keep exploring, experimenting, and refining your marketing strategies, and success will follow!
Social Media Management Tools